Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Jumia. Livepanel. Macarta. Mercado Libre. Opinion Box. Pluto TV. Portada. Salesforce. Shutterstock. Teads.
Report
| Jun 20, 2023
However, display’s share of total digital ad spending will be highest in Colombia, at 80.2%. Video advertising is a force to be reckoned with in Latin America. Our inaugural forecast for video ad spending in Brazil, Colombia, Mexico, and Peru underscores the format’s predominant role in advertisers’ digital media mixes in Latin America, compared with other parts of the world.
Report
| May 10, 2023
Report
| Oct 21, 2021
Mexico, Brazil, and inflation-skewed Argentina will remain in the top five for digital ad spending growth for most of the next four years, and Colombia will eventually join them in the top 10 for much of that period as well. Chile and Peru will lag their peers but still produce decent growth.
Report
| Jan 10, 2024
Time spent with all media formats in other major markets—including Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)—have either remained the same or declined YoY. “There’s no need for panic,” Mander said.
Article
| Nov 3, 2023
Forecasts
| Feb 21, 2024
Source: Insider Intelligence | eMarketer
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
India, China, Argentina, Mexico, and Colombia will comprise the top five for both metrics this year, although the orders will be slightly different. Country-level digital growth rates have slowed and are not much higher than total growth rates. To see the full forecast, click here. In China, the situation has changed for the better.
Report
| May 11, 2023
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau Perú (IAB Perú). Núcleo de Informação e Coordenação do Ponto BR (NIC.br). Offerwise. Opinion Box. SitedeApostasOnline.net.
Report
| Jan 23, 2023
Chart
| Jan 12, 2024
Source: EMARKETER
Respondents were from Argentina (n=400), Brazil (n=400), Colombia (n=400), Dominican Republic (n=400), Ecuador (n=400), Mexico (n=400), Peru (n=400), and Uruguay (n=200). In the 12 months prior to the survey, 2,607 of them had watched digital video content. The majority of respondents were between the ages of 18 and 34. Sources. Burson Cohn & Wolfe (BCW). Livepanel. Papercup. YouGov.
Report
| Apr 20, 2023
Chart
| Jan 1, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Its popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Live shopping breaks down traditional barriers to ecommerce. Consumers’ inability to physically see or interact with a product has long been an Achilles’ heel to broader ecommerce adoption in Latin America.
Report
| Jan 11, 2023
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast