CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.
Article
| Jan 16, 2024
Consumer packaged goods (CPG): Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.
Report
| Sep 27, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Apr 10, 2024
Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV. Emerging ad formats on CTV offer a convenient way for shoppers to discover and purchase new products, but this type of impulse buying is only likely to work with low-cost goods. The shoppable media ecosystem continues to grow.
Report
| Feb 2, 2024
For consumer packaged goods (CPG) advertisers, retail media will become a key piece of search and display expenditures. In 2024, CPG advertisers will spend C$2.86 billion on digital formats, a growing share of which will be on ecommerce sites that transact a growing share of CPG sales. Smarter TVs mean even more streaming. Smart TV penetration continues to climb.
Report
| Dec 7, 2023
Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.
Article
| Jan 12, 2024
Report
| Sep 5, 2023
Retail and CPG are buy-side behemoths. Retail and CPG together will represent 44.6% of digital ad buys in 2024. The rapid growth in ad spending in these sectors is the biggest reason for a strong digital advertising outlook in 2024. In 2024, digital ad spending by retailers and CPG firms will increase by more than most other industries.
Report
| Feb 29, 2024
Sales growth for cosmetics and beauty will increase at more than twice the rate online than through physical retail channels this year, according to our February 2024 forecast. While ecommerce is stealing market share, its sales only tell a portion of the buying story. Physical stores are still key to discovering beauty products and brands, finding the right shades, and testing formulations—and Walmart is making use of its omnichannel footprint to take advantage. Here’s how.
Article
| Apr 15, 2024
Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.
Article
| Feb 12, 2024
Forecasts
| Feb 20, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 20, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 20, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 20, 2024
Source: EMARKETER Forecast
Gen Alpha’s obsession with skincare is driving beauty sales: Younger shoppers are gravitating toward premium brands and spending more time browsing the aisles at Sephora.
Article
| Jan 31, 2024
Our primary research on US online beauty buyers shares insights into how consumers discover and purchase new beauty brands and products across channels.
Report
| Jan 11, 2024
Cosmetics and skincare were among the few fast-moving consumer goods (FMCG) categories to show both value and unit growth as shoppers splurged on little luxuries, according to Nielsen data in The Grocer’s Top Products survey in December 2023.
Report
| Apr 8, 2024
Value is top of mind for grocery-shopping consumers: Aldi, Dollar General, Grocery Outlet, and Walmart will open more stores to attract cost-conscious shoppers.
Article
| Mar 8, 2024
Clinique is the latest prestige beauty brand to make the leap to Amazon: The partnership signals the retailer’s growing clout. It’s set to overtake Walmart as the US’ top beauty retailer by 2025.
Article
| Mar 28, 2024
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Key takeaway: While traffic scale is important, our 2023 CPG Retail Media Networks Perception Benchmark found that traffic quality was the most important attribute of a RMN to CPG ad buyers.
Report
| Sep 15, 2023
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer