He covers everything digital advertising and media for us. It's Max Willens. Max Willens:. Yo. Marcus Johnson:. Hey, fella. Today we're talking about what happens as gen AI gets more and more acquainted with advertising, but we start, of course, with today's fact. That is, Max, that there's no such thing as a panther. Max Willens:. I'm sorry, what? Marcus Johnson:. Yeah, I know. Max Willens:.
Audio
| Apr 11, 2024
Assess retail media’s role in digital advertising. More like this:. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. A guide to in-store tech and how it can fuel omnichannel retail media strategies. Recent retail media roundup: The latest from Albertsons, Microsoft, and Instacart.
Article
| Feb 26, 2024
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024
Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.
Report
| Feb 23, 2024
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Article
| Apr 2, 2024
Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.
Report
| Jan 29, 2024
On today’s podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising.
• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.
• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.
• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks.
Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Audio
| Oct 3, 2023
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In addition to the new name, the retail media network will expand its services to include a unified on-site/off-site platform, a data clean room solution, and new media partners.
Article
| Mar 29, 2024
Payment networks provide the infrastructure (rails) through which funds flow between payers and recipients. They come in different flavors based on settlement speed, supported transaction types, costs, and operational hours.
Article
| Mar 25, 2024
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Article
| Apr 4, 2024
JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction—Chase is not a retailer. But because it’s monetizing purchase data, Chase Media Solutions operates a lot like an RMN.
Article
| Apr 15, 2024
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Article
| Apr 1, 2024
For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.
Article
| Apr 5, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Leveraging over 90% of sales data, Target's innovative use of first-party information through its Circle program and Roundel network is redefining how brands connect with consumers. Explore the transformative power of data in crafting personalized shopping experiences that resonate and drive loyalty.
Article
| Apr 17, 2024
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| Mar 30, 2024
Source: EMARKETER Forecast
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| Mar 27, 2024
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| Mar 25, 2024
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| Mar 25, 2024
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
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| Mar 25, 2024
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| Mar 25, 2024
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast