tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
Article
| Aug 21, 2023
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| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
And they should continually monitor their ad creative and media buying choices to ensure balance between delivering ads that are relevant and engaging versus those that are annoying.
Article
| Oct 26, 2021
Process automation, to streamline the digital marketing process across search, media buying, audience, and content delivery. Measurement, to set up an ecosystem with clear campaign KPIs and marketing mix models. Collaboration, to set up new, agile ways to break down silos. Partnerships, to establish vendor relationships that can advance the brand’s digital vision.
Article
| Apr 14, 2023
Media buying decisions often come down to ad price and audience size, but the steep falloff in user sentiment revealed in our survey should be a wakeup call. The online survey was conducted in May–June 2022 among 2,225 US adults (ages 18–76) who had used at least one of the nine social platforms in the past 12 months.
Article
| Sep 19, 2022
Overview: Introduced by the Interactive Advertising Bureau (IAB) in early 2022, seller-defined audiences (SDAs) is a framework that works with existing media-buying processes and standards to enable publishers to use their first-party data to create audience segments based on a predefined taxonomy. The player(s): Most publishers have just begun testing SDAs.
Article
| Jun 5, 2023
Despite the appearance of limited time on social networks comparatively, media buying in this channel is still effective because of social’s position at the nexus of consumer media consumption. Adults in Canada spend less than 10% of their media time daily on social networks. However, much of that time is done while multitasking in other media.
Report
| Jun 7, 2022
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| Sep 12, 2023
Source: VIOOH
During the pandemic, with locations closed and openings limited by capacity restrictions, media buying shifted away from driving store traffic. “During the store closures, we pulled everything from radio,” said Vanessa Coutinho, Ikea’s account director at Carat Canada. “Audio has a big role to play when it comes to share of sales and driving store visitation.
Report
| Apr 7, 2022
Chart
| Sep 1, 2023
Source: Insider Intelligence | eMarketer
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
Report
| Jul 21, 2022
Media buying decisions often come down to ad price and audience size, but the steep falloff in user sentiment revealed in our survey should be a wakeup call for advertisers. While it’s notable that Pinterest and LinkedIn ranked highest, they may not be the best fit for every advertiser. The platforms that are making strides to improve deserve attention as well.
Report
| Sep 16, 2022
Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.
Article
| Nov 23, 2021
And there's just really a lot of conversation about placing ads against the type of content that really the mainstream media buying populace wasn't thinking about a few years ago. Marcus Johnson:. He had a chart in his article I thought was really interesting. So with the possibility of a TikTok ban, advertisers having to consider where they would move their dollars to if it was banned.
Audio
| May 1, 2023
And now we're seeing those media buying habits play out within the retail media segment as well. Sponsored product ads, sponsor search still leads, but we are seeing much faster allocations towards branding formats, the branded display, branded videos on retailer sites as well as programmatic solutions using retailers trove of first-party data to target consumers offsite.
Audio
| Jun 23, 2023
Chart
| Jul 27, 2023
Source: Basis Technologies
Chart
| Jul 27, 2023
Source: Basis Technologies
And they should continually monitor their ad creative and media buying choices to ensure balance between delivering ads that are relevant and engaging versus those that are annoying. Security. A social platform’s ability to protect its users’ privacy and data is the leading factor affecting trust, according to our research.
Report
| Oct 25, 2021
Chart
| Jun 6, 2022
Source: YouGov; Integral Ad Science
Chart
| Jun 6, 2022
Source: YouGov; Integral Ad Science
Chart
| Dec 15, 2021
Source: Advertiser Perceptions; Basis Technologies
Chart
| Dec 15, 2021
Source: Advertiser Perceptions; Basis Technologies
Chart
| Dec 16, 2021
Source: Integral Ad Science
Chart
| Jun 14, 2022
Source: Winterberry Group
Chart
| May 8, 2023
Source: Association of National Advertisers (ANA)