For VR devices, tablets, video streaming, music streaming, and use of voice assistants, Turkey’s adoption rates are the main buoy among globally low levels of penetration. Central and Eastern Europe in Perspective. The region sits in the middle of the pack in terms of device and activity adoption—with key exceptions.
Report
| Oct 30, 2023
A greater share of US adult Gen Zers (ages 18 to 26) cited streaming video, streaming music, and playing video games as daily activities compared with the general adult population, while the opposite is true for watching traditional TV and listening to AM/FM radio, according to the Morning Consult survey. Video streaming is Gen Z’s top media consumption habit.
Report
| Sep 21, 2023
Digital radio apps, podcasts, and streaming music options in Canada are proliferating, led by Spotify. We forecast there will be 11.1 million Spotify listeners in Canada in 2023, helping digital audio time climb to new heights. Podcasts are instrumental in rising digital audio minutes. We forecast there will be 13.1 million podcast listeners in Canada this year.
Report
| Jun 2, 2023
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 2, 2024
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.
Report
| Mar 19, 2024
US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.
Report
| Mar 21, 2024
The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.
Report
| Jan 10, 2024
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Report
| Feb 22, 2024
Spotify has reached a record 551 million monthly active users worldwide after adding 36 million new users in Q2—a growth that’s three times greater than the same period last year.
Article
| Aug 18, 2023
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Aug 14, 2023
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Audio
| Apr 4, 2024
Although traditional radio advertising remains a $10.5 billion business in the US, it’s slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.
Report
| Apr 17, 2024
It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching.
Article
| Jan 2, 2024
In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room—we didn’t even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here’s a look at how we did.
Article
| Dec 19, 2023
Chart
| Mar 9, 2022
Source: Recording Industry Association of America (RIAA)
Chart
| Mar 9, 2022
Source: Recording Industry Association of America (RIAA)
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Audio
| Apr 8, 2024
UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.
Article
| Feb 1, 2024
Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.
Report
| Nov 2, 2023
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
But Prime still offers more comprehensive media features than Walmart+, including video streaming, music, and podcasts. Walmart+ has traction with younger audiences. Twenty-three percent of respondents ages 18 to 34 had access to a Walmart+ membership, according to a February 2023 survey conducted by Bizrate Insights and Insider Intelligence. That’s a much higher figure than for other age groups.
Report
| May 8, 2023
Valentine’s Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of “situationship” hearts with “messages as blurry as your relationships.” The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine’s Day.
Article
| Feb 2, 2024
In our latest forecast of digital music listeners, we trimmed our outlook for Amazon Music, and nothing has happened in the past few years to indicate that the service is ripe for a breakthrough. Amazon’s 23% share of US digital audio listeners will stay relatively static through 2027, while Spotify’s 42.5% share will inch up to 44.9%.
Report
| Aug 14, 2023
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer