Chart
| Nov 9, 2023
Source: US Census Bureau
Chart
| Nov 9, 2023
Source: US Census Bureau
; What race and ethnicity do they identify as?; and Who is watching the TV at a given point in time? As a result, our Big Data + Panel data stream is able to provide demographic, geographic, and over-the-air and broadband-only household information, as well as out-of-home viewing insights.
Article
| Mar 7, 2024
Thanks to ease of access, buying online is one of the few digital habits that cuts across age, gender, and ethnicity. Life stages play a key role in purchasing behaviors.
Report
| Jan 31, 2024
The sample is representative of teens who live with parents by age, gender, race, ethnicity, household income, and other categories.
Article
| Mar 15, 2024
They were selected to align with the US population on the criteria of age (among ages 18–77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.3 percentage points at the 95% confidence interval.
Article
| Mar 14, 2024
FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.
Article
| Oct 2, 2023
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Sep 22, 2023
The respondents were selected to align with the US population on the criteria of age (among ages 18 to 77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval.
Report
| Sep 15, 2023
Not surprisingly given its ethnic and linguistic diversity, Western Europe doesn’t fit predictable patterns of media consumption. It’s generally a paragon of traditional media but a relative laggard in TV viewing. It’s a hotbed for newer digital technologies like smartwatches and smart home products but not particularly strong in video or audio streaming.
Report
| Oct 30, 2023
The respondents were selected to align with the US population on the criteria of age (among ages 18 to 77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval.
Report
| Aug 21, 2023
Respondents were selected from a panel to align with the US population on gender, age, household income, race, ethnicity, and region. The survey was fielded online by a third-party sample provider. How did we collect the scorecard data? In September and October 2023, in partnership with FinTech Insights, we collected data based on extensive third-party research and discussions with study participants.
Report
| Nov 27, 2023
Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.
Article
| Jan 29, 2024
The respondents were selected to align with the US population on the criteria of age (among ages 18–77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.6 percentage points at the 95% confidence interval.
Report
| Jul 31, 2023
Respondents to the online survey were consumers who opened a new checking account in the past 12 months, selected to align with the US population on the criteria of age (among ages 18 to 76), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval. Survey Demographics.
Report
| Jul 24, 2023
Ant Group’s cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.
Article
| Aug 14, 2023
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Apr 4, 2024
Source: NielsenIQ
Chart
| Mar 13, 2023
Source: Nielsen
Chart
| Feb 22, 2023
Source: Pew Research Center
Chart
| Jan 31, 2023
Source: Selig Center for Economic Growth
Chart
| Sep 13, 2022
Source: US Census Bureau