The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.
Report
| Mar 28, 2024
Gen Zers’ financial aspirations and spending habits aren’t in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education—boosting Gen Zers’ customer lifetime value in the process.
Report
| Feb 14, 2024
Precipitously decreased funding is creating headwinds for fintech, but emerging environmental and regulatory crises will present innovative startups and vendors with lucrative opportunities in 2024.
Report
| Dec 21, 2023
As their city shrinks, multiple New Orleans-based depositor-owned banks believe a change in ownership will help them grow.
Article
| Mar 20, 2024
In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of EMARKETER’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking.
The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking.
Tune in to explore:
- The cutting-edge features that are redefining user experience in mobile banking apps
- Consumer favorites: The top five features you should look for in your mobile banking app
- The future of mobile banking: Innovations that are on the horizon
- Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best"
- Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.
Audio
| Mar 5, 2024
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.
Article
| Mar 8, 2024
Article
| Feb 28, 2024
Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.
Article
| Mar 1, 2024
They feel they’re lagging behind others they see on social media, but they don’t understand exactly what financial goals to aim for.
Article
| Mar 22, 2024
Article
| Mar 4, 2024
"Delulu"—slang for delusional—is a popular Gen Z refrain used to describe achieving outcomes through the power of positive thinking. But Gen Zers’ delulu approach isn’t working for their financial lives.
Article
| Feb 26, 2024
Forecasts
| Feb 16, 2024
Source: EMARKETER Forecast
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
Article
| Feb 16, 2024
Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation—a significant factor in attracting mobile-forward Gen Z—based on an exclusive survey of which features 1,895 mobile banking users value most.
Report
| Nov 27, 2023
They’re trying to woo women and Gen Z consumers away from competitors.
Article
| Feb 14, 2024
Article
| Feb 5, 2024
AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.
Article
| Jan 29, 2024
GenAI will generate more financial value for banks than any other technology introduced in the last decade. Per a September 2023 McKinsey & Company research, it could hit $200 billion to $340 billion annually through greater productivity.
Article
| Jan 29, 2024
The trend: As financial services customers increasingly get used to interacting with virtual assistants and chatbots on banking apps, banks and card issuers are creating user experiences more like generative AI-powered search, per American Banker.
Article
| Mar 18, 2024
To weather the ongoing storm, they’re investing in a variety of growth strategies.
Article
| Jan 26, 2024
View the full digital ad spending forecasts for the US overall and the US financial services industry. The tough environment facing banks is curtailing spending growth. In the absence of stability, banks have been more conservative with ad spending. Both Alphabet and Meta have cited uncertainty in the financial services category as a negative contributor to ad revenue growth this year.
Report
| Sep 19, 2023
Key takeaways: After 12 months of financial industry ups and downs, the majority of US consumers appear to really value stability—or at least a good, “boring” banking experience. Smaller groups of customers with an appetite for more excitement may gravitate toward cryptocurrencies, neobank competitors, or nontraditional banking services.
Article
| Mar 25, 2024
Digital wallets can tout simplicity, target younger consumers, and add more financial services offerings. While they face formidable mobile banking competition, digital wallets’ ease of use gives providers a leg up. Users only need the recipient’s phone number or email to start a transfer—not bank account information.
Report
| Sep 20, 2023
The PNC Financial Services Group. The Verge. The Wall Street Journal. Unit.
Report
| Jan 5, 2024
These self-aware young customers know that their mental health drives their financial behavior. They need help making better saving and spending decisions.
Article
| Jan 19, 2024