FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.
Article
| Oct 2, 2023
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Sep 22, 2023
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Sep 15, 2023
Source: Nielsen
Chart
| Sep 15, 2023
Source: Nielsen
Hispanic consumers drive the US population and economic growth. Brands must go beyond marketing strategies to capture the hearts of Hispanic consumers by designing product and service offerings with their needs and wants in mind.
Report
| Oct 6, 2022
Case study: Commemorating Hispanic Heritage Month 2023, Target released exclusive products created by Hispanic and Latino artists, curated in-stores and online to make them easier to find. Apparel, accessories, books, games, and more were part of its wider “Más Que” (“More Than”) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3.
Article
| Jan 29, 2024
The number of Hispanic and Black households using TV also generally increased across each age group with Big Data + Panel. With 45 million Big Data households and 75 million devices, our Big Data + Panel approach expands coverage and scale. Greater coverage and scale allow for the measurement of even more people and programs.
Article
| Mar 7, 2024
Data from TikTok shows that Hispanic audiences are particularly engaged with vertical video and ads, especially if the ad is in Spanish, which TelevisaUnivision says will make its new ad format particularly effective. Our take: TelevisaUnivision’s new ad product is an interesting development that blends social media's immediacy and personal touch with television's broad reach.
Article
| Apr 11, 2024
Most celebrities in this year's ads were male and white, though Black, Hispanic, AAPI, and multiracial individuals were represented. Some major advertisers, like Uber Eats and Volkswagen, provided only generic DEI statements or did not offer specifics about their Super Bowl ad campaigns' DEI efforts.
Article
| Feb 12, 2024
This cohort is also the most active in social commerce among Latinos, although Latinos are more likely to engage in social commerce than the general population, according to MRI-Simmons. The most marked difference between male and female shoppers is on YouTube, where purchasing among men is three times higher, despite the share of each being roughly the same.
Report
| Jan 31, 2024
Last year, it introduced a Hispanic-inspired private label, Kroger Mercado, and this year it expects to launch more than 800 new products. On the other hand, some pandemic-era winners such as HelloFresh are struggling. The meal-kit maker said on Friday that it expects its earnings to fall this year as consumers tighten their belts.
Article
| Mar 8, 2024
The VC’s $100M fund for early-stage startups in the Latino community is the latest in a growing number of niche-focused funding rounds.
Article
| Aug 11, 2022
Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.
Article
| May 19, 2023
The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.
Article
| Apr 6, 2023
Hispanics fuel US population and economic output: The demographic group’s US consumer expenditures are growing faster than those of non-Latino consumers.
Article
| Oct 27, 2022
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Article
| Dec 21, 2021
Hispanic consumers make up over 18% of the total US population, which equates to about 62 million people, according to the US Census Bureau’s most recent American Community Survey.
Article
| Oct 6, 2022
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
Article
| Oct 14, 2022
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
Article
| May 11, 2022
A US neobank is offering a simple onramp to crypto that targets Hispanic users. Could it pave the way for using digital assets in cross-border payments?
Article
| Jan 4, 2022
Some are calling the program designed to help Black and Hispanic families achieve home ownership ‘predatory lending.’
Article
| Sep 6, 2022
Hispanic survey respondents were confronted with their own set of challenges with accessing preventative care services, such as not being educated by healthcare organizations on the benefits and language barriers. Many of these gaps are fixable and can be closed with preemptive messaging.
Report
| Oct 12, 2023
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
Article
| Sep 27, 2022