Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z’s attention—and dollars—this holiday season.
Article
| Dec 1, 2023
Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist
Article
| Nov 29, 2023
There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.
Article
| Nov 29, 2023
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Article
| Nov 29, 2023
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.
Article
| Nov 29, 2023
Forecasts
| Jun 8, 2023
Source: Insider Intelligence | eMarketer
Over half (53%) of US adults ages 18 to 29 will use TikTok for holiday shopping this year, per ESW.
Article
| Nov 28, 2023
Article
| Nov 21, 2023
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha’s radar. And for older consumers, trust is the key to getting them to spend.
Here’s how retailers can appeal to each generation as the holiday season readies for Cyber Five.
Article
| Nov 14, 2023
Chart
| Dec 11, 2023
Source: CivicScience
Chart
| Dec 7, 2023
Source: Gallup; Shopify
Chart
| Dec 5, 2023
Source: Jungle Scout
Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.
Article
| Nov 9, 2023
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Article
| Nov 7, 2023
Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.
Article
| Oct 31, 2023
With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.
Article
| Oct 27, 2023
With the holiday shopping season starting earlier than ever, marketers must gather consumer feedback and insights while campaigns are still in flight. Learn why embracing cross-platform campaign measurement in real time is key for success.
Article
| Nov 1, 2023
The 2023 holiday shopping season’s top performers will come from the categories aligned with current growth trends. And the brands that outperform their categories will do so by delivering the products shoppers want.
Article
| Oct 26, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Oct 25, 2023
During the season of giving, one gift that retailers can truly bank on is partnership marketing. Partnerships not only provide a host of benefits like extended reach and enhanced credibility, they can also make the holiday season considerably more profitable.
Article
| Oct 20, 2023
Chart
| Nov 20, 2023
Source: The Harris Poll
Chart
| Nov 17, 2023
Source: Insider Intelligence | eMarketer
Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.
Article
| Oct 18, 2023
Over one-third (38%) of US adults have decreased their impulse spending this year, up from 14% in 2022, per a study commissioned by Slickdeals and conducted by OnePoll. As we enter the holiday season, there are still a few ways retailers can encourage impulse purchases, from experimenting with shoppable media and putting seasonal products front and center to anticipating the last-minute needs of customers picking up orders in-store.
Article
| Oct 17, 2023