Gen Z is the only generation equally influenced by social media and in-store shopping when it comes to the discovery of new beauty brands and products. This represents a clear shift from older generations. Among millennials, for instance, just 30.4% of beauty shoppers have discovered a new beauty brand or product on social media, compared with 40.0% browsing in-store.
Report
| Nov 20, 2023
Prediction: In-store shopping is back, but it’s changing. Outcome: Correct. Brick-and-mortar sales growth has slowed from its post-pandemic boom, but non-ecommerce retail sales still made up 84.4% of total US retail sales in 2023, per our forecast. To keep consumers shopping in-store, a handful of retailers began revamping their physical locations to create a more engaging in-store experience.
Article
| Dec 20, 2023
Social and influencer content will be geared toward highlighting the in-store shopping experience. Experiential retail will make shopping fun for Gen Z. In-store experiences will focus on issues that are important to Gen Z, like sustainability and mental health. Retailers will refocus their efforts on in-store click and collect.
Report
| Dec 14, 2023
On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss how the holiday shopping season is going so far, what their personal experiences were like, and what they found to be the good, the bad, and the surprising of in-store shopping this year.
Audio
| Dec 8, 2021
This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.
Article
| Jan 3, 2023
On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.
Audio
| May 27, 2022
Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.
Article
| Feb 3, 2023
The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April.
Article
| Nov 3, 2021
Physical stores remain a priority for retailers: Off-price, fast-fashion, and digitally native brands are ramping up expansion to capitalize on renewed demand for in-store shopping.
Article
| Nov 14, 2022
US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.
Article
| Mar 15, 2022
In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.
Article
| Mar 9, 2023
Big-box retailers are aggressively upgrading their beauty offerings to attract returning in-store shoppers and younger, digital-first consumers.
Article
| May 27, 2022
Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.
Article
| Jan 20, 2023
Buy now, pay later gains popularity—and new providers—as customers resume in-store shopping this holiday season.
Article
| Dec 3, 2021
US shoppers never retreated from ecommerce, even during their surge back to in-store shopping in 2022. But the steady march toward replacing physical with digital has slowed. Behind the Numbers.
Report
| Feb 27, 2024
Retailers that can digitize the in-store shopping experience and create true integration between online and offline channels will find success among digital-first consumers. In-store technologies will deliver greater personalization.
Report
| Jul 26, 2023
This cohort will drive the next phase of digital grocery sales growth and also affect in-store shopping trends. Key Question: What can the shopping habits of consumers who already frequently purchase groceries online tell us about the next phase of digital growth?
Report
| Jul 31, 2023
We forecast in-store shopping will compose 83.7% of all US retail sales this year. To encourage their installment loans, BNPL providers must pair them with better rewards and other incentives that convince consumers to use their products instead of a credit or debit card. They’ll also try to shake their risky reputation.
Report
| Mar 25, 2024
And according to Placer.ai research spanning from 2017 through 2023, more in-store shopping is shifting to value-oriented channels such as off-price and secondhand stores. To differentiate themselves and develop staying power, fashion brands need to invest in building a deep marketing presence across the channels where consumers are most likely to seek them out. To view our full forecast, click here.
Report
| Mar 13, 2024
In-store shopping continues to provide consumers with tangible shopping experiences and personal interactions with sales associates that ecommerce hasn’t been able to fully replicate. And while efforts to prioritize ecommerce are growing, physical stores represented the greatest share of new retail sales in H1 2023. Magazine Luiza and Mercado Libre were the only exceptions.
Report
| Nov 1, 2023
Frictionless payments should be the top priority tech innovation for both online and in-store shopping, per respondents to Klarna’s survey.
Report
| Jun 15, 2023
The pandemic caused reductions in commuting, flying, in-store shopping, and moviegoing. This suppressed ad spending on transit, street furniture (curbside placements at newsstands, kiosks, and convenience stores), and place-based ads (seen in venues such as malls, sports arenas, restaurants, and gyms).
Report
| Aug 3, 2023
Chart
| May 19, 2023
Source: Comscore Inc.
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| Feb 14, 2023
Source: Comscore Inc.
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| Mar 1, 2022
Source: Insider Intelligence