Metro’s Moi app and loyalty program users, whose numbers doubled in 2023, are more likely to purchase online via the app. The company says it’s expanding click-and-collect capacity across its network of stores, and it recently added click-and-collect services for its Food Basics discount banner. To view the full forecast, click here.

Drive app engagement with loyalty programs, exclusive offers, and user-focused features. Encourage app usage by offering loyalty programs and exclusive deals, along with valuable features like detailed product information, real-time inventory updates, augmented reality, click and collect, QR codes, and mobile “scan and go” function. Sources. Airship. Apptopia. Baymard. Bidnamic. Bizrate.

Another thing is loyalty programs. So especially in the UK, we've seen retailers really hone in on their loyalty programs and a lot of them have digitized their loyalty programs and they've launched them through apps. So again, you've got people engaging, spending more time on the mobile. And that includes using their mobile in store. Sara Lebow:. That makes sense.

While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond, 58% of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And 65% of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io.

Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

On today's episode, we discuss what to make of the new and improved loyalty program from Bed Bath & Beyond, what to keep in mind when thinking about personalization, gamification, and additional membership perks, and what the best loyalty program out there is. "In Other News," we talk about Walgreens associates refusing to sell over-the-counter and prescription contraceptives and the potential impact of a new touchless self-checkout option. Tune in to the discussion with our analyst Patty Soltis.

Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo’s survey.

“It’s revamped [its] loyalty program, its piercing business is more modern, and it will be in Kohl’s stores across the country,” Feger said. Claire’s is investing in content through its production studio, CMedia. The brand will launch a children’s TV series in partnership with Sony Pictures Television - Kids, as well as scripted audio shows with Audio Up Media. Most likely to reinvent itself: Macy’s.

Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.

This can be done through community building around in-person and online events, loyalty programs with in-demand features like innovative reward options, exclusive or early access to products, and preferred payment options. Physical stores have more influence than any single digital channel in driving fashion discovery.

Nearly a quarter (23%) of loyalty program professionals, across industries, say their biggest challenge is offering deep enough discounts to attract customers, per a global survey by Eagle Eye. Another 23% have a hard time balancing margins with attractive discounts, and 21% find it difficult to deliver offers to customers at the right time.

Interest rates are rising. The housing market is cooling. Combine those factors with two years of home improvement projects during the COVID-19 pandemic and outlooks don’t look great for home improvement retailers. This has led them to focus on other revenue streams, including advertising, professional services, and loyalty programs.

Chick-fil-A risks angering customers by devaluing loyalty program: While Chick-fil-A will require customers to spend more to qualify for perks, Subway leans into value with its Footlong Pass.

Despite rising prices, demand for travel continues to grow after years of pandemic lockdowns and travel restrictions. Our research team takes a look at loyalty program users by generation and how to keep them booking.

Customer loyalty has to be earned. Brands can do this through programs with discounts and deals, but there’s a lot more to loyalty programs than the occasional coupon. Our analysts share how your brand can achieve loyal status.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.

On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.

If consumers start abandoning off-price and discount retailers, we expect to see a variety of efforts to recapture those customers, potentially by lowering prices even further or building out loyalty program features.

When it comes to loyalty programs, 61% of consumers worldwide would use them more if rewards were applied automatically. More than half would be tempted if they could use rewards across multiple brands, personalize their rewards, or track their points easily.

AI will help fine-tune loyalty programs for shopping that occurs outside retailers’ apps and websites. Retailers will be able to gather better data on consumer behaviors, price sensitivity, and previous purchase history across channels. They can then adjust their promotions, benefits, and points systems accordingly. Updates in technology will boost search across platforms.

Leverage loyalty programs. Reward long-term loyalty with discounts, points, and exclusive offers, and experiment with gamified elements to engage members and boost the stickiness of mobile apps. Leverage AI for personalization to further build customer relationships. Invest in social media marketing. Don’t worry if you can’t match Shein’s and Temu’s monumental advertising budgets.

The survey includes the areas of shopping frequency, spending, products purchased, shopping methods, delivery methods, new product discovery, advertising, grocery retail satisfaction, grocery rewards/loyalty programs, etc. Respondents are consumers who shopped for groceries online in the past 12 months.