India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.
Report
| May 30, 2023
And just Argentina, the Philippines, and Malaysia will see faster ecommerce sales growth. All those countries have much smaller populations than India. By 2024, India will overtake Japan to become the third-largest retail market. Brick-and-mortar still rules India’s retail sector. Only 7.9% of total retail sales in 2023 will come from digital.
Report
| Aug 2, 2023
Article
| Aug 22, 2022
Our digital user estimates for Southeast Asia, which we currently define as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, are updated on an annual basis to continually incorporate the latest changes and developments in consumers’ technology adoption.
Report
| Mar 30, 2023
Forecasts
| Feb 21, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 30, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.
Article
| Mar 25, 2024
The top five countries for social media penetration among internet users will be in Asia—the Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.
Report
| Jun 27, 2023
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
Report
| Nov 15, 2023
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Southeast Asia most commonly refers to the 10 members of the Association of Southeast Asian Nations (ASEAN)—Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—and sometimes also includes East Timor and Papua New Guinea.
Report
| Mar 9, 2023
Forecasts
| Oct 8, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 1, 2024
Source: EMARKETER
Chart
| Jan 12, 2024
Source: EMARKETER
Forecasts
| Jun 21, 2023
Source: Insider Intelligence | eMarketer
Malaysia and Thailand will hover in the top five every year as well. Argentina will be ever-present on the growth list, largely due to its notoriously outlandish inflation. Argentina posted 22.8% growth in total retail in 2022—the second fastest rate of expansion in the world—and 23.3% growth in ecommerce.
Report
| Feb 21, 2023
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer