Chart
| Apr 13, 2023
Source: Actium Health; Forum for Healthcare Strategists
Chart
| Apr 13, 2023
Source: Actium Health; Forum for Healthcare Strategists
Chart
| Nov 2, 2022
Source: Matter Communications
Chart
| Jan 19, 2022
Source: Brand Muscle
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| Nov 30, 2022
Source: Sagefrog Marketing Group
Chart
| Jan 19, 2022
Source: Brand Muscle
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| Apr 14, 2022
Source: RRD
Chart
| Nov 30, 2021
Source: Podium
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| Nov 3, 2021
Source: Interactive Advertising Bureau (IAB)
AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.
Report
| Jan 24, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
Report
| Mar 26, 2024
B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.
Report
| Apr 22, 2024
Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That’s because the dynamics of the influencer-brand deal landscape are evolving.
Report
| Apr 12, 2024
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
Article
| Apr 19, 2024
Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.
Article
| Mar 26, 2024
This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.
Article
| Mar 25, 2024
Q1 has been a mixed bag for marketers. Ad spend grew in January and February, hitting double digits for the first time since March 2022. But many tech and retail companies were hit with layoffs as companies tightened ad spend. IBM, TikTok, and Google all slashed their marketing and advertising teams. On earnings calls, Nike’s finance chief said the company is planning for a “subdued macro outlook” and Paramount mentioned “softness in the global advertising market.”
Article
| Mar 29, 2024
Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Here’s a closer look at how brands and marketers are focusing on sustainability in 2024.
Article
| Apr 22, 2024
Article
| Apr 1, 2024
On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.
Audio
| Mar 21, 2024
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
Article
| Mar 22, 2024
The biggest gap between AI's potential and reality in marketing rests in finished products.
Article
| Mar 20, 2024
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Report
| Jan 4, 2024
Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.
Article
| Mar 7, 2024