After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.
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| Sep 9, 2022
This year, US entertainment industry mobile ad spend will surpass $11 billion, growing 19.4% from 2021. Growth will slow but remain in the double digits through 2024, when spend will top $15 billion.
Article
| Oct 4, 2022
Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.
Article
| Apr 11, 2022
Mercado Libre will dominate Latin America’s retail media industry. Amazon will meet its match in Mexico and Brazil, despite having a competitive edge globally.
Report
| Jan 4, 2024
And then also you have technology and media and entertainment recovering from the writer strike and the actor strike and technology just from down 2023, and they're going to bounce back pretty strongly. So pretty strong growth from a bunch of industries and just overall growth. So that's an additional 40%.
Audio
| Feb 22, 2024
In the meantime, thousands of people in the entertainment industry are waiting to return to work. Upfront TV prices decline amid a soft market. TV networks were unable to secure the price increases that they became accustomed to in previous upfronts. If the actors’ strike gets resolved, the networks may pick up more ad dollars in the scatter market.
Report
| Sep 26, 2023
In 2019, travel’s ad spending was only a little more than $1 billion behind other smaller industries like media and entertainment. This year, the gap between travel and media—the next closest industry—will be almost $8 billion. Travel advertisers prefer search over display more than almost any other industry. Display advertising is dominant in the US, but not for travel.
Report
| Oct 13, 2023
The current headset’s primary function is as a developer tool that can tap into the vast pool of 34 million registered iOS developers around the world, according to entertainment industry executive Joanna Popper, greatly expanding the resources for XR development.
Report
| Mar 26, 2024
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| Aug 1, 2022
Source: eMarketer
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| Aug 1, 2022
Source: eMarketer
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| Aug 22, 2022
Source: eMarketer
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| Aug 1, 2022
Source: eMarketer
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| Aug 1, 2022
Source: eMarketer
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| Aug 22, 2022
Source: eMarketer
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| Aug 22, 2022
Source: eMarketer
Google has a suite of media and entertainment apps, bundled as Google Automotive Services (GAS), that many carmakers have adopted. Some, like BMW, Lucid, and Rivian, use or will use Android Automotive but have their own proprietary entertainment systems.
Report
| Oct 4, 2023
Creators are reshaping the entertainment industry. They're coming for TV. The trend toward episodic creator content is on the rise, with TikTok creators like Remi Bader and Ted Zhar leaning into predictable, TV-style videos on their channels.
Report
| Sep 1, 2023
I think it's about two thirds of retail media, of the retail media industry versus Amazon, it's this year about 12%. But in Mexico this year, so 2024 is the first year that Mercado Libre is going to overtake Amazon in Mexico.
Audio
| Jan 29, 2024
China’s unusual digital development path led to a massive retail media industry. China’s digital marketing ecosystem has always been unique, to the benefit of its ecommerce platforms. In the US, digital ad dollars have traditionally flowed to search giants like Google and social media giants like Meta, but the playing field was different in China. The ad environment never had a Google.
Report
| May 25, 2023
On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?
Audio
| Mar 28, 2024
Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.
Article
| Apr 15, 2024
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Article
| Apr 8, 2024
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| Dec 16, 2022
Source: Integral Ad Science
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| Jul 29, 2022
Source: World Federation of Advertisers; MediaSense
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Audio
| Feb 26, 2024