Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
In some markets in MEA and APAC, there will also be a gender skew toward males, in line with their increased likelihood to be internet users.
Report
| Oct 30, 2023
The list of smartphone users by region shows a similar pattern too, although the Middle East and Africa comes in slightly lower. Asia’s huge markets ensure it will remain on top, but Latin America and the Middle East and Africa will gain share.
Report
| Nov 27, 2023
The Middle East and Africa has the brightest growth outlook. We do not break out any individual markets in the Middle East and Africa, but if we had that data, many countries in those parts of the world would likely appear on our list of fastest-growing places for sub OTT. The region, as a whole, will expand its sub OTT viewer base by 14.2% in 2024 and 10.4% in 2025.
Report
| Dec 15, 2023
The region ranks above only the Middle East and Africa in this metric, and it trails Latin America by nearly 10 percentage points, suggesting there is still considerable room for growth. A confluence of factors bodes well for the future growth of digital video in individual countries.
Report
| Nov 15, 2023
In addition, Latin America is second only to North America in time spent on traditional TV and to Middle East and Africa on podcasts. These results repeat Latin America’s 2022 showings in the same categories. Still, time spent was down in Latin America in every category except online TV/streaming, where it was flat.
Report
| Oct 30, 2023
The Middle East and Africa and Latin America will lead the way. The Middle East and Africa will lead all regions in digital ad spending growth this year—at 26.0%—and Latin America will come in second at 16.1%. Total spending is still relatively small across those two regions ($48.08 billion combined this year), but annual increases are coming in leaps and bounds.
Report
| Jan 10, 2024
Facebook is most popular in Latin America and the Middle East and Africa—where 84.1% and 86.9% of social network users, respectively, will use it at least once a month. However, the overall global trend is negative, with the platform expected to see penetration of 51.5% by 2027. Its user base is still growing in Asia-Pacific and the Middle East and Africa, but it’s declining elsewhere.
Report
| Jun 27, 2023
Despite Latin America’s uncertainties, it will be the world’s second-fastest-growing region for retail and ecommerce sales this year, trailing only the Middle East and Africa. Dollarization will boost cross-border trade in Argentina. High import taxes, a devalued currency, and protectionist economic policies have made products purchased from abroad prohibitively expensive.
Report
| Jan 4, 2024
Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.
Article
| May 25, 2023
While this won’t be far behind North America’s 111.5 million, it will be significantly below user numbers in Latin America, the Middle East and Africa, and Asia-Pacific. As a percentage of the population, the picture is better. With 22.4% of the total population active on the platform, Western Europe sits behind only North America and Latin America.
Report
| Aug 25, 2023
Article
| May 25, 2022
Fixed broadband subscriptions are set to jump nearly 50% in the Middle East and Africa, and more than 37% in Latin America, by the end of 2030. These regions are the ones with the most room for growth, as they’ve only recently gained access to fixed broadband.
Article
| Dec 1, 2021
Online health consultation startups tackle doctor shortages in MENA: Esaal is leading the charge of health startups in the Middle East and Africa, where innovation is solving poor doctor-to-citizen ratios, obesity, and a growing mental health crisis.
Article
| May 26, 2022
Looking to 2024, we expect Latin America to maintain its position as the world’s second-fastest-growing region for retail and ecommerce sales, behind the Middle East and Africa. Introduction. The Latin American economy has struggled with stagflation over the past two years.
Report
| Nov 1, 2023