The Alibaba-owned fashion and beauty marketplace was the second-most downloaded mobile shopping app in Spain last year, per Data.ai. Offering free shipping with a minimum order of €10 ($10.8) and a 30% discount for new customers, Miravia features mid- to high-end international and Spanish brands, alongside creator-led content and virtual makeup-testing tools.
Report
| Apr 18, 2024
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss mobile shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
Audio
| Sep 6, 2022
Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.
Article
| Feb 10, 2023
Yeah, mobile shopping has just become the norm for so many consumers. This year for the first time, Adobe reported that mobile shopping outpaced desktop shopping, and it even outpaced our what I thought was a fairly aggressive projection of 49.6% share of online sales. So I think you're far from alone, Sara, in pulling out your phone and just spending, because the experience has become really good.
Audio
| Jan 10, 2024
Chart
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
My take is that mobile shopping media will be everywhere, and consumers are going to love it. Marcus Johnson:. Okay. Very nice, gents. Let's get, of course, to round one. It's Signature Take. So our chefs will have one minute to explain the premise of their trend. We circle back to Yory. He's talking about the rise of foldable phones. Yory, why? Yory Wurmser:.
Audio
| Jan 9, 2024
Chart
| Jun 1, 2022
Source: eMarketer
Chart
| Jun 1, 2022
Source: eMarketer
And the share of mobile buyers will grow from 66.5% of the population in 2023 to 70.0% in 2027, per our forecast. Marketplaces will need to experiment with new channels and formats. Walmart has tried out a variety of livestreaming formats and launched a creator marketplace.
Report
| Jun 6, 2023
Mobile shopping apps from retailers like Amazon, Walmart, and Loblaw—and indirect purchasing from social media sites—are driving on-the-go transactions to new heights. Mcommerce will grow at more than double the rate of total retail through the forecast period. Total retail will average mid-single-digit annual growth, while mobile sales will see double-digit growth for many years to come.
Report
| Jul 28, 2023
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Audio
| Mar 15, 2024
On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
Audio
| Mar 11, 2024
Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Like last year, we expect deal-hunting consumers and mobile-forward brands to drive the 2024 holiday season, according to our US Holiday 2023 Recap and 2024 Preview report.
Article
| Mar 27, 2024
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Audio
| Feb 9, 2024
Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.
Report
| Oct 19, 2023
Chart
| Jan 4, 2023
Source: Apptopia
Chart
| Dec 27, 2021
Source: Apptopia
Chart
| Jan 1, 2022
Source: eMarketer
Chart
| Jun 1, 2022
Source: eMarketer
Mobile retail apps are a critical touchpoint during the holiday season, said Lipsman, especially since it’s become increasingly harder to reach people through social ads. “It’s no longer easy to reach people through Facebook like it used to be,” he said. “You’ve got to get creative and figure out other ways to get in front of consumers without doing as much paid ad spend.”.
Article
| Oct 31, 2023
Forecasts
| Oct 9, 2023
Source: Insider Intelligence | eMarketer
None of this is surprising, given the 960.3 million smartphone users and 885.9 million mobile buyers we expect in 2023. Livestreaming commerce is still outperforming everything else. China’s version of livestream commerce has taken the world by storm since 2020. Although growth is now slowing, sales will still increase by a standout 35.0% this year.
Report
| Jul 14, 2023
Because about a quarter of “other” activities still occur on the web, including much of mobile shopping. The web also still has life on desktop. Each year, the share of digital time spent on desktop/laptop drops, but these devices still generate nearly 15% of time spent on the internet. As with mobile web, that time is fairly diffuse and skewed toward shopping, so opportunities remain.
Report
| Jun 12, 2023
A study cited in Adobe’s report found that 41% of executives surveyed highlight apps for mobile shopping in-store as one of their top two areas for development. Automation gives time back to employees. It’s essential that employees have enough time to be creative.
Article
| Oct 13, 2023