Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
Article
| Mar 18, 2024
OpenAI’s Sora could be to video generation what ChatGPT has become to text generation—a user-friendly, scalable tool that creates human-quality work. Tyler Perry put an $800 million studio expansion on hold after seeing the tool in action. And creators with access to the tool have created impressive works, from surreal nature documentaries to underwater fashion shows.
Article
| Mar 26, 2024
Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
Article
| Mar 28, 2024
TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.
Article
| Mar 1, 2024
Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.
Report
| Dec 12, 2023
Chart
| Apr 2, 2024
Source: EMARKETER
Chart
| Apr 2, 2024
Source: EMARKETER
Social commerce has yet to reach its potential in the UK. Social buying is still on the rise—and there is plenty of headroom to grow spend.
Report
| Dec 1, 2023
The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.
Article
| Feb 14, 2024
ByteDance can afford it, though, and those investments are necessary: TikTok must convince both buyers and sellers that it can own and handle the commerce experience from discovery to delivery, which no other US social app has done successfully. TikTok’s marketplace has a lot to prove. The discounted and low-quality goods on the marketplace have been off-putting to many US merchants.
Report
| Oct 19, 2023
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
No social app has conquered commerce, and current approaches diverge significantly. TikTok is the app to beat. TikTok Shop is already a hit among Gen Z, thanks to its quirky low-cost items and creator integrations. Meta and Amazon are testing product sales inside Facebook and Instagram. Meta is the largest social commerce player, but it has struggled to get users to check out directly on its apps.
Report
| Jan 10, 2024
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
The correlation: TikTok’s user growth began to slow around the same time that the social app leaned into ecommerce, per Sensor Tower data reported in TechCrunch. TikTok’s monthly active user growth fell from an average of 12% year-over-year (YoY) per quarter in 2022 to 3% YoY per quarter in 2023, per Sensor Tower.
Article
| Jan 22, 2024
UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.
Article
| Feb 1, 2024
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
Article
| Mar 28, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Apr 10, 2024
Don’t let the myths get you down, social shopping is alive and well. Gen Z is full of contradictions. And “TikTok-famous” is becoming synonymous with Hollywood famous. Here are three key takeaways from Shoptalk 2024.
Article
| Mar 21, 2024
TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.
Article
| Jan 30, 2024
Forecasts
| Feb 8, 2024
Source: EMARKETER Forecast
TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.
Article
| Jan 30, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Q1 has been a mixed bag for marketers. Ad spend grew in January and February, hitting double digits for the first time since March 2022. But many tech and retail companies were hit with layoffs as companies tightened ad spend. IBM, TikTok, and Google all slashed their marketing and advertising teams. On earnings calls, Nike’s finance chief said the company is planning for a “subdued macro outlook” and Paramount mentioned “softness in the global advertising market.”
Article
| Mar 29, 2024
Forecasts
| Mar 5, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 30, 2024
Source: EMARKETER Forecast