For context, Nielsen found that US audiences spent just under 15 billion hours watching the top 10 most-watched original, acquired under a license, and movie titles during the week of November 13, 2023. Wide CTV adoption, device proliferation, new acronyms and an abundance of streaming services have added to the complexity of media planning by obfuscating the actual behavior.

While other services—including Netflix, Hulu, and Peacock—increased the amount of content on their platforms, the movie cutbacks by Paramount+ and Max are symptoms of streaming services becoming more judicious in how they fund content. Cancellation rates reflect programming strategies.

Of course, the way viewers watch ads on mobile (where content is sometimes scrollable) is different than on OTT (where they must watch the entire ad to watch the rest of a show or movie), so it’s only one piece of the engagement puzzle. But if you want consumers to actually buy something, OTT may be a better option as it can be delivered via mobile, where consumers may be more comfortable transacting.

I also looked, it was on the list of the top 20 highest grossing movies. And you know what else I saw in there? A couple of Avatar movies, some Jurassic World film, Frozen two. And what I thought was, gosh, this is a big list of mediocre movies. But I think Barbie fits pretty well in there because it was pretty mediocre itself, right? Marcus Johnson:. Oh my goodness. Oscar Orozco:.

At the end of 2022, just 51 movies had ever grossed 1 billion or more. 51 movies total had ever got to a billion dollars or more. 10 are part of the Marvel Universe. Three of those 10, part of the Marvel universe, got to 2 billion. And Avengers End Game made close to 3 billion. It's either that or Avatar, which is the highest grossing film of all time. Suzy Davidkhanian:.

The definition of cinema changed this weekend: With a Best Picture win for “CODA,” Apple showed that a streamer can deliver high-quality movie-going experiences—without going to the movies.

On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.

On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

The brand was also all over the Mean Girls movie and brand marketing placement. Some people have been making fun of that online, but I think all the press is good press for e.l.f. e.l.f. hasn't done anything all that major this month other than the Mean Girls movie though, which is why it's in spot eight. Arielle Feger:. Yeah.

People love this movie, it's going to make tons and tons of money. And the big difference between it and the succession of flops given to us by DC and Marvel recently, and Zach Snyder's awful Netflix sci-fi bonanza, is that Dune part two is really, really, really good.

Advertisers should take advantage of “innovative formats that break through the clutter,” Goldman said, pointing to newer pause ads as an example, which appear on streaming platforms when the user takes a break from their show or movie. Generative AI integrations on social media, such as chatbots, is another avenue Goldman suggested. Behind the trend:.

E.l.f. is gaining criticism for unnatural, over-the-top product placement in the recent “Mean Girls” movie, but “all the press is good press for e.l.f.,” Lebow said. The company earned $215.5 million in its fiscal Q2 2024, exceeding expectations with a 76% YoY growth for the second consecutive quarter. Do you agree with our rankings? Let us know by commenting on our Instagram post.

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.

On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.

On today's episode, we discuss whether the tech boom is actually over, whether consumers can have real conversations with brands, if the promise of rapid delivery is simply make-believe, how a Wendy's in California briefly became a "Rick and Morty"-themed pop-up, whether blockbuster films can continue to prop up movie theaters, an explanation of ad budgets in 2023, how the population is changing, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Dave Frankland.

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

More than half of US adults prefer human-generated content across a broad range of media, according to an Ipsos survey. For news and photojournalism, for example, about 70% want to see human-made content. But for marketing websites and movies, US adults are slightly more open to AI-generated content.

TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.

Cinema ad outlays are expected to increase by 6.4%.

In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.

Traditional channels like print, cinema, and TV are expected to see stable or decreased spending. TikTok and YouTube are poised for the largest investment increases, while one-third (31%) plan to reduce spending on X (formerly Twitter). Measurement and strategy insights: Measurement remains a key challenge, with 39% of marketers globally and 48% in North America ranking it as a top concern for 2024.