Our user forecasts for Facebook, Instagram, TikTok, Snapchat, and Twitter show sizable and growing audiences in Canada, the vast majority of which access social via mobile apps. YouTube’s audience in Canada will reach 26.8 million this year—while we don’t forecast mobile time spent for YouTube in Canada, our US forecasts show about half the time spent on the platform is mobile.
Report
| Jun 2, 2023
As in previous years, Sweden leads Western Europe in time spent with both music streaming and podcasting. This is a reflection of the country’s media habits, but likely also of its “home-field advantage,” with audio streaming powerhouse Spotify headquartered in Stockholm. Switzerland Insights. Switzerland increased time spent on music streaming by 18 minutes—more than any other country in the region.
Report
| Oct 20, 2022
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
Report
| Jun 9, 2022
In addition to getting their entertainment on smartphones, consumers are spending more time using mobile apps, especially for social networking and messaging. Audio listenership is up across the country, led by growth in music streaming, audiobooks, and podcasts. Audio listening hours are on the rise, including for radio, which remains stable.
Article
| Nov 7, 2022
listener); music or other audio content delivered within a website or app (e.g., AM/FM radio broadcasts streamed online); and audio podcasts (streamed or downloaded).
Report
| Jun 15, 2022
But going with kid-friendly or family-friendly content that's primarily aimed at kids will only get Disney+ so far to become a broader service competing in time spent with Netflix and Prime Video. They do need the R rated mature videos and films. Marcus Johnson:. So do you think they're going to keep the Hulu brand just inside the Disney+ app? Is that what you foresee? Ross Benes:.
Audio
| Mar 7, 2024
But unlike digital video, uptake of music, podcasts, and other digital audio content showed no increase year over year. Time spent streaming music averaged 1:33 per day, while video streaming occupied an average of 1:22. Both times rose by about half an hour from H1 2020. Mobile time and activities were on the rise as PC penetration slid.
Report
| Oct 21, 2021
Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).
Report
| Sep 5, 2023
So no, I don't think it's ruining the app.
Audio
| Mar 11, 2024
Time spent on social networks also rose by a few minutes to 2:53—high by global standards. Penetration of digital audio—such as music, audiobooks, and podcasts—passed 80% in H1 2020 but fell to 73.9% this year. Usage was still greatest among the youngest cohorts and lowest in the 55-to-64 age bracket, at 55.2%.
Report
| Oct 21, 2021
A whole suite was teased at the event, including expanded multistream capabilities for YouTube TV and increased smart TV integration for YouTube's music streaming service. YouTube CTV viewing has been growing for some time now, and the company recently introduced a frequency-capping solution to attract more CTV dollars.
Article
| Aug 26, 2022
Search: TikTok is already nipping at the heels of YouTube in user time spent, and the service beat Google as the most visited website in 2021. This positions it perfectly for a search play as well as a vital cog in any super app aspirations. The big flex: TikTok’s biggest flex in 2022 is that it was one of the only companies hiring tech talent while the industry shed thousands of jobs.
Article
| Dec 21, 2022
This price is similar to connected TV (CTV), where CPMs hover between $20 and $30 on most streaming apps, according to Insider. CTV ad prices can reach north of $50 depending on how sought after the inventory is, if the advertiser receives exclusivity in their category, and the level of targeting involved.
Report
| Oct 11, 2021
Mobile apps can serve as a one-stop shop to boost both online and in-store sales and should incorporate features that reduce friction in the shopping journey. Focus on Gen Z. Invest in acquiring Gen Z customers as their spending power grows, with an emphasis on marketing through digital channels like TikTok, where they spend the most time. Look to the growth areas.
Report
| Jul 28, 2023
These followings provide a ready-made audience for digital content offerings such as mobile workout apps (e.g., Nike Run Club) and streaming fitness subscriptions, like Peloton and Apple Fitness+. Digital engagement helps brands drive loyalty while gathering first-party data on their consumers.
Report
| Aug 4, 2022
Its satellite radio division features many talk radio shows, which can be listened to on its digital app. The company also owns the streaming service Pandora, distributor Stitcher, and ad tech vendor AdsWizz.
Report
| Apr 25, 2022
Mobile devices ranked second in terms of time spent, at an average 2:21 daily. That was also up compared with 2020, but by a smaller margin than time spent with larger digital screens. Several advanced digital devices saw increased adoption this year. More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021.
Report
| Oct 21, 2021
The sentence that I picked from this article was, "Time spent with social media can't increase forever and new apps need to wrest loyalty from other platforms to be successful." I think that's true of Lemon8, that's true of Threads, that's true of any other app. We do see that there is a plateau coming in time spent on social networks.
Audio
| Aug 7, 2023
New features can help P2P apps expand beyond sending payments to friends and family—ultimately driving customers to open these apps more often. Providers are laser-focused on two areas:. Crypto ownership and day trading. Both are on the rise in the US. Most recently, Venmo added crypto price alerts and enabled crypto cash back, while Cash App launched Bitcoin and stock gift-giving. Shopping.
Report
| Feb 8, 2022
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Audio
| Jul 21, 2023
Social metaverse-like app Jelly (zheli) was downloaded 1.85 million times and became China’s most popular free app on Apple’s App Store three weeks after launch February 9. It became the first app to unseat WeChat from the top spot in the social category since 2019.
Article
| Mar 2, 2022
And in the audio streaming space, the recently rebranded YouTube Premium—which includes the YouTube Music service—will have fewer US subscribers or listeners than Spotify or Apple Music in 2022. Disruption, Integration, and Leverage. Google has taken steps to unify its subscription-based platforms and integrate them with its advertising and device businesses.
Report
| Jul 21, 2022
Its music arm, Tencent Music Entertainment (TME), invested in virtual concert operator Wave in 2020. TME hosted a virtual concert called TMELAND at the end of December 2021. ByteDance. ByteDance invested tens of millions in Roblox’s Chinese competitor Reworld, and it also acquired VR headset maker Pico in August 2021. It invested in AR/VR company Mengtu Keji (梦途科技).
Report
| Apr 19, 2022
Chart
| Jan 28, 2022
Source: Jiguang (Aurora Mobile)