Report
| Dec 14, 2022
Instacart rolled out several updates to its Instacart Storefront platform: It added AI-powered conversational search and an in-store mode to its omnichannel digital commerce platform.
Article
| Sep 7, 2023
Combining generative AI with omnichannel commerce tools like social media and SMS can help advertisers target consumers across in-store and online. Use this chart:. Inform ecommerce investments, including in omnichannel technologies. Make the case for AI in retail. More like this:. 3 ways retailers can implement AI-powered personalization without being intrusive.
Article
| Mar 21, 2024
A guide to in-store tech and how it can fuel omnichannel retail media strategies. Methodology: Data is from the February 2024 Skai and Path to Purchase Institute, "The State of Retail Media 2024." 98 US advertisers were surveyed during December 2023. Of the respondents, 59% worked in agencies and 41% in consumer product manufacturers.
Article
| Mar 4, 2024
A guide to in-store tech and how it can fuel omnichannel retail media strategies. Retail executives worldwide say physical stores add a personal element to the customer experience. For many Gen Zers, product and brand discovery happens on social media.
Article
| Apr 3, 2024
Omnichannel is the new normal. Brands have recognized that creators can do more than post sponsored content on social media. Some creators have also become household names. As a result, creators are now developing content for brands across streaming and linear TV, as well as social.
Report
| Apr 12, 2024
Leveraging full funnel, omnichannel solutions allows retail media to go beyond metrics to build connections with consumers in more meaningful ways. Discover how Roundel, Target’s retail media network (RMN), helps brands unlock more sustained customer loyalty and drive tangible results for advertisers. 1. Establish Strong Emotional Connection.
Article
| Apr 17, 2024
Report
| Feb 8, 2022
A guide to in-store tech and how it can fuel omnichannel retail media strategies. Methodology: Data is from the February 2024 Skai and Path to Purchase Institute, "The State of Retail Media 2024." 98 US advertisers were surveyed during December 2023. Of the respondents, 59% worked in agencies and 41% in consumer product manufacturers.
Article
| Mar 8, 2024
Emphasize the importance of an omnichannel strategy. More like this:. Gen Z shoppers prefer to start their product searches on Amazon over TikTok. Marketplaces lose share in places where US shoppers start their shopping journeys. Marketplaces lose share in places where US shoppers start their shopping journeys.
Article
| Apr 11, 2024
Inform omnichannel strategy. Support investments to enhance email marketing, such as generative AI tools. More like this:. US marketers increase email marketing budgets as they seek ways to increase engagement. 5 charts showing the potential of text message (SMS) marketing. How Can B2B Marketers Take Advantage of AI in Email Marketing? (EMARKETER subscription required).
Article
| Mar 12, 2024
Macroeconomic and geopolitical concerns are forcing Canadian financial institutions to address issues surrounding consumer financial health, US acquisitions, and a potential fintech flameout. In the long term, open banking, digital transformation, and omnichannel personalization will pose unique challenges.
Report
| Jul 19, 2022
The news: The Super Bowl commercial battleground is witnessing an unprecedented trend: an influx of stars crowding the 30-second ad space—and an extension of these expensive advertisements into omnichannel marketing campaigns.
Article
| Feb 6, 2024
Budgets are rising, but spending is going primarily to omnichannel campaigns with big creators with whom brands have established relationships. That’s shrinking the number of new deals. Long-term partnerships are more beneficial than one-off campaigns for both parties, offering more financial stability for creators and less risk for brands, for example.
Article
| Apr 18, 2024
A guide to in-store tech and how it can fuel omnichannel retail media strategies. Recent retail media roundup: The latest from Albertsons, Microsoft, and Instacart. Retail media grows its share of total US ad spend, but isn’t overtaking social just yet. Note: All numbers are eMarketer estimates.
Article
| Feb 26, 2024
Overall, the future of retail media is bright, with US omnichannel retail media ad spend projected to surpass $100 billion by 2027, per our October 2023 forecast. “It's really interesting to watch as retailers learn how to operate in a really different way fundamentally than what they've historically done,” Marzano said. This was originally featured in the Retail Media Weekly newsletter.
Article
| Mar 18, 2024
With Insider Intelligence’s report that mobile commerce will make up 44.6% of all US retail ecommerce sales this year, the message is clear: optimizing your mobile and omnichannel strategies isn't optional; it's imperative. For marketers and technology leaders alike, understanding the landscape of digital investments is crucial.
Article
| Mar 29, 2024
Gen Z and millennials are embracing omnichannel. Stores still have the edge for beauty purchases among 18-to-34-year-old beauty shoppers—but online is not far behind, per our survey with Toluna.
Report
| Apr 8, 2024
A guide to in-store tech and how it can fuel omnichannel retail media strategies. 4 trends that have the potential to shape grocery in 2024. How to build in-store retail media from the ground up.
Article
| Feb 1, 2024
Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. In-store retail media spend is comparatively low despite a massive audience. There’s limited space and limited inventory.
Article
| Apr 8, 2024
Omnichannel strategies can produce marketing synergies. Retailers with customers who often use mobile apps in-store can use that tether to drive incremental traffic between the physical and online retail channels. Well-integrated loyalty programs and convenient click-and-collect options can help omnichannel retailers increase wallet share during the season. Sources. Bizrate Insights. Comscore. Nielsen.
Report
| Oct 17, 2023
Some 72% of US digital retailers believe an increased focus on omnichannel commerce, including SMS, will most impact their business in 2024, according to December 2023 Bolt data. That puts texting and other omnichannel technologies in line with AI (which also came in at 72%) and ahead of enhanced mobile shopping experiences (63%) and checkout and payment innovations (53%).
Article
| Jan 23, 2024
This level of visibility enables advertisers to refine targeting and optimization on active campaigns to help increase return on ad spend (ROAS) and sales in a truly omnichannel way. Advertisers have seen ROAS increase by an average of 36% since in-club sales were added to the attribution mix.
Article
| Jan 12, 2024
We asked respondents to evaluate two dimensions of first-party data: first-party consumer insights data and omnichannel sales data. Amazon Ads topped the ranking on first-party data. Amazon still led the category despite ranking No. 5 on omnichannel sales data—the only one of 13 attributes for which it did not rank No. 1.
Report
| Sep 12, 2023
The two O’s of measurement: omnichannel and outcomes. The industry’s busting its signature move: Everything old is new again. Media mix modeling is being revitalized as advertisers seek ways to optimize their investment within and across all channels (omnichannel) to achieve better results (outcomes). And DCRs are one of the top industry priorities on the path to omnichannel measurement.
Report
| Aug 8, 2023