YouTube’s highest paid content creator, MrBeast, earned $54 million last year but only $15,000 from the TikTok fund, despite having over 32 million followers on the platform. Unlike YouTube, TikTok doesn’t have a revenue-sharing agreement with its creators, which partly explains why people are seeing much lower payouts.
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| Jan 29, 2022
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
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| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Of businesses that use both organic and paid content on TikTok, 72% consider the former extremely valuable to their marketing performance; 55% say the same for the latter. Our take: Gen Z uses TikTok for search—and the cohort doesn’t mind reading less to find what it’s looking for.
Article
| Jan 9, 2023
But social media users, especially young ones, are extremely savvy when it comes to spotting paid content. Users will watch content that’s a few minutes long, but they won’t necessarily watch an ad for the same amount of time. Consider focusing on native ads within curated content. 5. Zoom in on native.
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| Mar 14, 2023
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| Sep 22, 2023
Source: Bango
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| Sep 6, 2023
Source: Nyle
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| Sep 6, 2023
Source: Nyle
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
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| Jul 24, 2023
It can be paid content as long as it's not like a paid ad, but rather like a sponsored post.
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| Jul 12, 2023
Advertisers should aim for cohesion between their own content, creator content, and paid content on the platform. “Paid advertising is a critical spoke on the TikTok wheel,” said Harley Block, co-founder and CEO of Gen Z consultancy IF7.
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| May 23, 2022
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| Aug 15, 2023
Source: Mavrck
Yeah, it's funny you mentioned those younger consumers because I think those are the same consumers that also can spot paid content, paid ads from a mile away. And so they probably have that same first frustration also. Okay. So, those are our two online e-commerce digital concerns. Suzy, what is a frustration in the shopping journey related to in-store? Suzy Davidkhanian:.
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| Feb 28, 2023
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
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| Mar 4, 2022
This year, US social network ad spending will grow at its slowest pace since we began tracking it, at just 3.4%, to reach $68.45 billion, according to our forecast.
Article
| Jun 6, 2023
US consumers spent $2.17 billion on social media apps in 2022, nearly half a billion more than the year before, according to data.ai. Worldwide, social app spend hit $7.28 billion last year, up from $6.32 billion in 2021.
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| Feb 21, 2023
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| Jul 25, 2023
Source: Fluent Inc.
In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.
Article
| Feb 9, 2022
Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.
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| Jan 5, 2022
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| Jul 17, 2023
Source: Sensor Tower
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| Jul 26, 2023
Source: AppsFlyer