But it also means some older people—like those kids’ parents—will not have eyes on the same CBS and Paramount+ broadcast. And there will be no way to easily stream the Nickelodeon version, our analyst Ross Benes pointed out. It won’t be featured on Paramount+, and Paramount is shutting down its Nickelodeon app this week.
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| Jan 30, 2024
Gen X has been dubbed the “sandwich generation” since they’re dealing with their own health issues in addition to many having to care for their parents and children. Those 45 to 64 make up the largest share (24.4%) of US adults who are caregivers to a family member or friend, according to data from the Centers for Disease Control and Prevention (last updated in 2019).
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| Oct 12, 2023
Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.
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| Apr 8, 2022
Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.
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| May 16, 2023
Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.
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| Jun 15, 2022
Instagram’s new Quiet mode offers an olive branch to parents and regulators as the Biden administration vows to go after Big Tech for “put[ting] our children at risk.” All social platforms can sense a new era of accountability, and they’re making active moves to stay on regulators’ good side.
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| Jan 23, 2023
The cost of school supplies is weighing heavily on US parents. Between May and June, 40% of those planning to do back-to-school shopping considered it a significant concern in their budget, compared with 30% last August. Meanwhile, 19% said they could not afford it, up from 14%.
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| Aug 18, 2022
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| Sep 27, 2022
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| Oct 7, 2021
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| Jul 18, 2022
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| Jun 28, 2022
However, for Meta and YouTube's parent Google, any gains from reallocated TikTok ad dollars would be incremental—given that we expect them to generate $64.63 billion and $77.39 billion, respectively, in US ad revenues this year. And neither are exact replacements for TikTok advertisers in terms of ad formats, use cases, or addressable audiences. To view the full forecast, click here.
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| Mar 28, 2024
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| Jul 12, 2023
Source: Deloitte
On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.
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| Feb 16, 2023
Many Gen Xers also care for a parent, which has forced some to work only part-time and neglect their savings. 60% of this generation say money has a negative fluence on their mental health, and 62% say they do not have sufficient emergency funds set aside.
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| Jan 3, 2024
In 2024, brands will experiment with what works and what doesn’t for this generation, both to win over Gen Alpha’s parents’ pocketbooks and to gain future spenders. 3. Performance marketers will integrate attention metrics into ROI. Attention metrics assess whether the consumer noticed and absorbed a brand’s message using factors such as dwell time, scroll speed, cursor location, and completion rates.
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| Jan 2, 2024
The focus on DMs aligns with parent Meta’s broader ambitions for messaging, which it’s increasingly prioritizing. While brands can’t directly advertise within Instagram DMs, Meta’s “click-to-message” ads, which users can click to start a conversation with a business, are the company’s fastest-growing ad format.
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| Dec 19, 2023
Gen Z parents prioritize connection with others, with 44% reporting that strong relationships with family and friends is what they want out of life. This mentality extends to how they shop and get product recommendations. Gen Z parents are 70% more likely to trust social posts from close family or friends compared to non-parent Gen Z shoppers.
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| Nov 6, 2023
They still primarily depend on their parents: Some 70% of US Gen Z adults (ages 18 to 25) report getting some monetary assistance from parents, guardians, or caregivers to pay for their healthcare, according to a June 2022 study from Able Partners and Springbank Collective.
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| Aug 3, 2023
Share2Pay lets teen shoppers send their shopping carts to their parents to check out, reducing cart abandonment.
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| Oct 13, 2022
JPMorgan’s digital-only bank plays in a market with strong neobanks and support for open banking. That could spur globally applicable innovation and best practices for its parent.
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| Dec 15, 2021
The findings: A recent survey of 2,000 millennials revealed that the generation thinks they know more about managing finances than their parents, and that most feel confident in their own ability to manage their finances. That doesn’t stop them from wanting to learn more—and they prefer to turn to experts for that information.
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| Dec 18, 2023
I am not a parent, but I definitely grew up going to Claire's and if I had kids, I think that's a place where I would think to take them, especially piercings, things like that, that bring people into the store that we associate with youth. I think that Claire's is staying fun for children, but it's also really staying fun for parents with that nostalgia. So I agree.
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| Jan 24, 2024
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| Jun 27, 2023
Source: JLL
Most are of working age and a large share parents. So using this time wisely and using it for the useful purposes that Pao highlights in the report. Marcus Johnson:. Yeah, they're practical folks, those parents. Let's move to millennials. They're up next, 28 to 43. And you have some research pointing to how millennials are the most digitally advanced financially. How so? Paola Flores-Marquez:.
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| Jan 23, 2024