Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.
Article
| Mar 18, 2024
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
Article
| Mar 19, 2024
The range of costs per thousand on major US streaming services is narrowing as new entrants Netflix and Disney+ come down from their initial ad-tier launch highs in late 2022.
Report
| Oct 6, 2023
Chart
| Feb 28, 2024
Source: The Trade Desk
On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.
Audio
| Feb 20, 2024
Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.
Article
| Feb 21, 2024
Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.
Article
| Jan 22, 2024
Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.
Report
| Sep 26, 2023
Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.
Report
| Nov 15, 2023
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
Article
| Feb 14, 2024
57% of US ad buyers use performance metrics to help determine attention levels, according to an August 2023 survey from Integral Ad Science and YouGov.
Article
| Jan 19, 2024
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer