By 2027, it will remain the third-fastest-growing retail market in the world, behind only Argentina, which is rebounding from a major decline in retail sales in 2020, and the much smaller Philippines. The vast and complicated market is growing more sophisticated and complex.
Report
| Dec 5, 2023
The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top. Indonesia, by contrast, has dropped far down the list (4.6% projected ecommerce growth this year). To view the full forecast, click here. India will be the only megamarket to make the top 10 list.
Report
| Feb 27, 2024
The top five countries for social media penetration among internet users will be in Asia—the Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.
Report
| Jun 27, 2023
India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.
Report
| May 30, 2023
Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.
Report
| Jul 14, 2023
The Philippines and India will lead the world in retail ecommerce sales growth this year, with respective increases of 25.9% and 25.5%. Countries in Latin America and Southeast Asia will make up most of the top 10 list, while the last spot will go to the US, the only advanced economy to slide into the rankings, with 15.9% growth.
Article
| Feb 3, 2022
Southeast Asia is home to the three fastest-growing ecommerce markets in the world. This year, Singapore will post 36.0% digital sales growth, while Indonesia will see an increase of 34.0% and the Philippines, 25.9%.
Article
| Jul 29, 2022
That’s on par with Indonesia and the Philippines, but it trails the Asia-Pacific average (86.9%) and China (93.3%) by wide margins. Mobile ad spending in India will grow by 27.8% in 2023, which only slightly outpaces growth for digital overall. This could be due to the lower-than-average smartphone adoption rate among internet users (80.2%).
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| May 9, 2023
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
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| Jan 24, 2024
Source: Insider Intelligence | eMarketer
In May 2023, TikTok confirmed reports that it had launched a limited test of a genAI chatbot, Tako, among adult users in the Philippines. TikTok has a history of testing new features in Southeast Asia before rolling them out in the US. It’s unclear what technology TikTok is using to power Tako. Meta is designing AI chatbots for Messenger and WhatsApp.
Report
| Jun 13, 2023
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
Report
| Nov 15, 2023
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| Oct 31, 2023
Source: Insider Intelligence | eMarketer
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| Oct 8, 2023
Source: Insider Intelligence | eMarketer
The Philippines will lead the world in ecommerce growth for the next four years. India will be no. 2 behind the Philippines every one of those years. The other Southeast Asian countries—aside from Singapore—will also dot the top ten list for several more years. In 2023, Indonesia’s growth will produce the most new ecommerce sales in the region.
Report
| Mar 9, 2023
Time spent with all media formats in other major markets—including Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)—have either remained the same or declined YoY. “There’s no need for panic,” Mander said.
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| Nov 3, 2023
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Aug 24, 2023
Source: Insider Intelligence | eMarketer
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| Feb 1, 2024
Source: EMARKETER
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer