Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Chart
| Mar 1, 2024
Source: EMARKETER
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| Dec 23, 2023
Source: Insider Intelligence | eMarketer
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| Dec 7, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 7, 2023
Source: Insider Intelligence | eMarketer
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| Dec 6, 2023
Source: Insider Intelligence | eMarketer
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| Dec 4, 2023
Source: Insider Intelligence | eMarketer
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| Dec 4, 2023
Source: Insider Intelligence | eMarketer
But after a historically weak 2022, programmatic advertising is rebounding, with video formats and private marketplaces (PMPs) driving growth. Social video reverses course, dragging down programmatic video growth. Video formats account for over half (56.0%) of all programmatic ad spending. Growth is decelerating but will continue to outpace that of nonvideo through at least 2025.
Report
| Sep 13, 2023
The dip in CTV programmatic advertising reflects the rise of free ad-supported streaming TV (FAST) channels and ad-based video-on-demand (AVOD) tiers, like those introduced by Netflix and Disney+. These additions broaden the number of CTV ad units, leading to lower costs per thousand views (CPMs).
Article
| Jan 11, 2024
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
A lot will change when third-party cookies are deprecated in Chrome, but some general programmatic ad spending patterns will stay the same. Programmatic direct will remain the most popular transaction method, while mobile will keep its sizable lead over other device categories.
Article
| Jan 23, 2024
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.
Article
| Jan 10, 2024
Programmatic Advertising Trends Q4 2023 (Insider Intelligence subscription required). Amazon to expand other ad services after announcing exit from ad-serving business. AI will exacerbate some programmatic ad issues and alleviate others. Interoperability, the right evaluation criteria are key to identity solution adoption.
Article
| Dec 7, 2023
Spending on TV ads overall will resume growing in 2024. After a dip in 2023 caused by traditional TV’s long decline and a relatively weak period for CTV, combined spending on TV and CTV will grow every year through 2027 and close in on $100 billion. Except for 2020 and 2023, this combined market will have grown every year since we started tracking CTV in 2018.
Article
| Dec 8, 2023
The past decade saw programmatic ads diversify and become more mobile-dominated. Looking ahead, our analysts believe technology will continue to influence the programmatic ad channel. Addressability, driven by the impending demise of third-party cookies, will drive a surge in alternative identity solutions; ad tech will face consolidation fueled by demands for transparency and control; and AI will open advanced targeting and measurement capabilities.
Article
| Dec 19, 2023
Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV’s inevitable eclipse of its linear counterpart.
Report
| Jun 1, 2023
For the second half of 2023, US retail media ad spending will reach $46.38 billion, per Insider Intelligence’s forecast. Meanwhile, connected TV (CTV) ad spending will also post growth of 20.0%. In response, marketers in 2024 will create dedicated retail and media strategies to leverage retail data sets in CTV.
Article
| Dec 4, 2023
It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.
Article
| Dec 4, 2023