A focus on SEO as a performance marketing metric is important, but it can take away from the importance of search in brand marketing. SEO professionals should be focused on more than just search rankings, said Wil Reynolds, vice president of innovation at Seer Interactive.
Article
| Nov 29, 2023
Customer service, SEO, and video generation campaign creation, writing emails, blogs, scripts, developing new products. I thought that was shocking, to be honest, because a lot of that stuff may not be here quite yet, but two to three years is very soon indeed, basically around the time of what would that be is that we just had, I always get confused with the, I guess the next World Cup.
Audio
| Apr 11, 2024
Search advertising is the oldest form of digital promotion, with roots in Google’s rise during the late 1990s. Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform.
Article
| Jun 6, 2022
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Article
| Feb 13, 2024
Faster load times for web pages based on composable architecture can improve search engine optimization (SEO) and the customer experience (CX)—but be aware that poorly stitched together composable elements can have the opposite effect.
Report
| Jun 30, 2023
Now Arm’s 70+ technical writers publish manuals in multiple languages that are easy to read, consistent in style and tone, and SEO optimized—resulting in improved customer self-service. BrandMuscle uses GenAI to encourage the purchase of additional items at checkout.
Report
| Jun 5, 2023
First, SEO will change, putting a premium on answering key questions rather than keywords. Second, traffic to some publisher sites will slow, which may lead to more gated content. This is already happening with sites such as Reddit and Twitter, which now charge for their application programming interfaces (APIs).
Report
| Jul 20, 2023
Chart
| Feb 14, 2024
Source: Jungle Scout
Forecasts
| Aug 12, 2023
Source: Insider Intelligence | eMarketer
Generative AI could create SEO-optimized content, such as landing pages, blog posts, social media posts, and advertisements. Automatic translation. Generative AI could instantly translate text into a wide range of languages, enabling retailers to reach a larger audience and quickly scale-up cross-border commerce. Data analysis and insights.
Report
| Feb 23, 2023
And every time one of these things happens, there's a lot of quick SEO articles on like, you're going to go blind if you look at the eclipse, here's how to avoid it. And I wondered how many people have gone blind and there is no real data. Marcus Johnson:. The sun, I'm sorry, looking at the eclipse? Ross Benes:. It's a very specific thing.
Audio
| Apr 5, 2024
Chart
| Dec 16, 2021
Source: Conductor
Chart
| Dec 16, 2021
Source: Conductor
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| Jan 4, 2024
Source: Mediaocean
More Chart of the Day:. 10/2 - How the cookies crumble. 9/29 - Paid social CPMs plunge. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. Methodology: Data is from the June 2023 Morning Consult "The State of Media & Entertainment Report: H2 2023."
Article
| Oct 3, 2023
More Chart of the Day:. 10/3 - Gen Z streams. 10/2 - How the cookies crumble. 9/29 - Paid social CPMs plunge. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals.
Article
| Oct 4, 2023
More Chart of the Day:. 9/29 - Paid social CPMs plunge. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. Methodology: Data is from the August 2023 33Across "Programmatic Cookie Alternative Trends Report: Q2 2023."
Article
| Oct 2, 2023
Jasper is aimed at everyone who touches content: writers, creators, editors, SEO professionals, social media managers, agencies, and more. What are some of Jasper’s drawbacks? “For all the hype around GenAI [generative AI], the text content generation and editing space is one that faces pretty material headwinds,” wrote CB Insights CEO Anand Sanwal on LinkedIn. Jasper is not immune to those headwinds.
Article
| Oct 3, 2023
More Chart of the Day:. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags.
Article
| Sep 29, 2023
More Chart of the Day:. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save.
Article
| Sep 28, 2023
Chart
| Dec 11, 2023
Source: Capgemini
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| Dec 11, 2023
Source: Capgemini
Chart
| Dec 6, 2023
Source: Global Surveyz; Duda
Chart
| Dec 6, 2023
Source: Global Surveyz; Duda
Invest in SEO for Google … and Amazon. Fun.com overinvests in SEO because of the residual value it creates in driving organic traffic. “We’ve probably developed 1,000 new categories on the website for more micro-volume search terms. And the combination of those has really helped in terms of getting a lot of mid-funnel traffic once people know what they want and they’re ready to buy,” Bietz said.
Article
| Sep 8, 2023