This trend will likely occur even without smart home growth as generative AI reinvigorates voice assistants. But smart home growth will make voice assistants more prominent within the home. At-home digital out-of-home ad formats may appear. All of these smart home devices will need hubs. Some will be smart displays that could serve as advertising platforms.
Report
| Nov 22, 2023
Asia-Pacific is the top region for usage of voice assistants. Some 36.0% of internet users said they used this tech in H1 2023. That’s well ahead of No. 2 North America, at 31.8%. Using voice assistants to complete an action (cited by 22.4% of respondents) was almost as common as using them to find information (23.4%).
Report
| Oct 30, 2023
Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.
Report
| Sep 13, 2022
Supercharged virtual assistants will create new marketing media. Conservational AI will also make virtual assistants more powerful, likely shifting some search to voice interfaces. AI ‘app stores’ will proliferate. Consumers may start to add specialized bots, plugins, and extensions to their preferred search or chatbot platform.
Report
| Nov 30, 2023
Voices assistants use is decreasing, even within the regional stronghold of Turkey. At 21.0% for Central and Eastern Europe, the use of voice assistants to find information or complete an action is already the lowest in the world—and usage dropped for almost all countries in the region.
Report
| Oct 30, 2023
Key Stat: A total of 48% of surveyed US bank executives plan to use genAI to enhance customer-facing chatbots and virtual assistants, per an October 2023 Google Cloud survey. This increased exposure will drive further consumer adoption of interactive chatbots. Executive Summary. Chatbots have never been more critical to customer relationships in banking.
Report
| Jan 16, 2024
Voice assistant/search users. Executive Summary. Not surprisingly given its ethnic and linguistic diversity, Western Europe doesn’t fit predictable patterns of media consumption. It’s generally a paragon of traditional media but a relative laggard in TV viewing.
Report
| Oct 30, 2023
Sam the Sommelier is a virtual assistant that interacts with customers via voice or live chat through an app, providing recommendations for wine pairings with their food purchases, per a Samsung press release. Customers can also take a quiz to find their ideal bottle of wine or complete their transaction without having to interact with a store employee.
Article
| Feb 27, 2024
These include ownership of smart home products, smartwatches, and game consoles; viewership of streaming services and traditional TV (in a tie with Argentina); and use of voice assistants, social media, and music/audio services. Chart Overview by Country. Argentina. Brazil. Chile. Colombia. Mexico.
Report
| Oct 30, 2023
Over the same period, use of search engines, brand websites, social media, and voice assistants all increased. Beyond the chart:. Marketplaces are still the leading place where people start shopping, which is good news for retail media ad spend. Retail media accounts for a growing portion of US search ad spend, reaching 28.8% this year, per our October 2023 forecast.
Article
| Mar 13, 2024
Voice assistants may play an increasing role in search. Generative AI already promises to make search via voice assistants better, but the increased capabilities of connected cars will make voice search more important. Native car advertising will open new advertising platforms.
Report
| Oct 4, 2023
“They're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,” said Canaves. Don’t put all your eggs in the digital basket. “We also see these younger generations really still crave real-world experiences because so much of their lives are digital,” said Canaves.
Article
| Mar 20, 2024
Smart speakers are contributing to increased digital audio consumption. More than one-quarter of Canada’s population, or 10.0 million people, will use smart speakers this year. These include standalone devices such as voice assistants like Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Automobile driving is also a boon for audio formats.
Report
| Sep 19, 2023
Voice assistant/search users. About This Report. The 13th edition of the Global Media Intelligence Report is a continued partnership with Publicis Media-Starcom and collaboration with GWI, a primary research provider to Publicis Media-Starcom and a valued partner of Insider Intelligence | eMarketer.
Report
| Oct 30, 2023
Virtual assistant rivals have been reinvigorated. About half of all voice assistant users use Alexa, so it still has a huge user base. But Amazon competitors are reimagining voice assistance.
Report
| Aug 14, 2023
As the year goes on, banks will start applying what they’ve learned from genAI solutions for bankers to customer-facing virtual assistants. GenAI will make virtual assistants more powerful with the ability to generate customer-friendly content, videos, and images. A wave of social media players will push the boundary of banking with bold new ventures.
Report
| Dec 12, 2023
As the year goes on, banks will start applying what they’ve learned from genAI solutions for bankers to customer-facing virtual assistants. GenAI will make virtual assistants more powerful with the ability to generate customer-friendly content, videos, and images.
Article
| Jan 10, 2024
Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.
Report
| Dec 1, 2021
The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.
Report
| Jan 27, 2022
Voice assistant/search users. Executive Summary. Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively. The reach of smart TVs, tablets, and smart wristbands is lowest in this region. Time spent with mobile devices favors smartphones by a wide margin.
Report
| Oct 30, 2023
Voice assistant/search users. Executive Summary. Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile. The US remains at the top of the list of countries polled for broadcast TV viewership.
Report
| Oct 30, 2023
Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board. The biggest drop was a 13-minute loss in time spent with online TV/streaming, but it still leaves the region as No. 2 behind North America. The region is a leader in time spent with gaming and podcasts.
Report
| Oct 30, 2023
The shopping assistant comes amid Amazon’s ambitious plans to release its own generative AI model, Olympus, by the end of the year, which could power Alexa and Rufus. Amazon will continue to take advantage of the retail media opportunities that arose with the rollout of its new ad-supported tier on Prime Video.
Article
| Mar 1, 2024
Voice assistant/search users. Executive Summary. The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership. Smartphone ownership is nearly universal. But time spent with mobile in Canada trails many other similar countries tracked by GWI.
Report
| Oct 30, 2023
As genAI empowers voice assistants and captures some search behavior, chatbots could also capture some search advertising dollars. It’s too soon to make projections, but the potential for significant sums of audio search advertising is there.
Report
| Apr 17, 2024