TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.
Article
| Oct 20, 2023
Forecasts
| Mar 13, 2023
Source: Insider Intelligence | eMarketer
The original concept, aiming to playfully challenge male-dominated sports fan culture, faced modifications by the NFL. The result was a toned-down version that still managed to intrigue viewers with a QR code leading to the full ad. The move to inject humor and challenge stereotypes was a bold nod to the evolving dynamics of Super Bowl advertising.
Article
| Feb 13, 2024
This year’s Super Bowl was marked by quite a few celebrity-filled commercials, but one caught our attention above all others—not just for its perfectly chosen star-studded cast, but for its ability to keep the conversation going after the game was over
Article
| Feb 21, 2024
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
Article
| Feb 12, 2024
Digital realty company Opendoor plans to sell a house live during its Super Bowl ad slots on Sunday. It’s an ambitious campaign that required the help of Mischief, the creative agency behind last year’s viral Tubi Super Bowl ad. Sunday’s ads consist of two 30-second spots, one teasing a house listing on Opendoor’s site and the other showing the results of the sale—live.
Article
| Feb 9, 2024
41.2% of virtual multichannel video programming distributor (vMVPD) viewers watch on YouTube TV, making it the most popular service of its kind.
Article
| Feb 9, 2024
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
Article
| Feb 6, 2024
Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.
Article
| Jan 30, 2024
Forecasts
| Dec 23, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.
Audio
| Sep 18, 2023
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Audio
| Sep 15, 2023
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Audio
| Dec 22, 2023
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Dec 8, 2023
Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here’s how some of the biggest brand mascots are building buzz.
Article
| Dec 5, 2023
Like their sports-playing peers, many millennial gamers have transitioned to becoming spectators as much as competitors. Nearly 60% of millennial gamers (ages 26 to 41) have watched esports, higher than any other generation, per the Comscore Inc. survey. 5. A greater share of gamers have watched livestreamed games versus esports. Over three-quarters (77%) of US gamers have watched livestreamed games.
Report
| May 24, 2023
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the triopoly's Q2 advertising performance, The Walt Disney Co.’s foray into sports betting, and who exactly are Gen Alphas? Tune in to the discussion with this month's contestants: our analysts Ross Benes and Zak Stambor and vice president of Briefings Stephanie Taglianetti.
Audio
| Aug 30, 2023
On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.
Audio
| Aug 24, 2023
Eurovision is one of the world’s few non-sporting events that unites millions of people. Brands can incorporate popular artists’ songs into marketing collateral to deliver authentic experiences, build awareness, and drive sales all at the same time. Enlist singers as influencers and brand ambassadors beyond the competition.
Report
| May 11, 2023
Article
| Aug 16, 2023
Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.
Article
| Aug 17, 2023
While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That’s why it’s important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women’s sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.
Article
| Aug 9, 2023