Media and entertainment, telecom, technology, and automotive will spend more than 40% of their ad dollars on video ads in 2024—retail will spend less than 30%. In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year.
Article
| Mar 8, 2024
Both of our tech categories (telecom and computing products and consumer electronics) will account for a smaller share of spending this year as compared with 2022. Next year, telecom will fall back into a virtual tie with entertainment. Auto, conversely, is on the rise, and next year it will leapfrog healthcare and pharma.
Report
| Sep 5, 2023
Telecom: The pandemic also drove up digital ad spending in telecom. Digital B2B ad spending will grow 7.7% YoY this year, to $1.37 billion. Telecom growth will bounce back better than most other industries; we estimate that total B2B digital ad spend for telecom will reach $1.69 billion in 2025.
Report
| Aug 30, 2023
Traditional pay TV refers to TV bundles sold by cable, satellite, and telecom companies. Total pay TV is the combination of traditional pay TV and digital pay TV. Non-pay TV viewers refer to the combination of cord-cutters (people who used to pay for TV but have abandoned it) and cord-nevers (people who have never subscribed to a TV package). The reach of linear TV advertising is eroding.
Report
| Jan 26, 2024
As mobile networks grow and improve, consumers adopt more 5G devices. This, in turn, encourages telecoms to continue their 5G investments and try to get an edge over the competitors with services that meet 5G’s early hype.
Article
| Mar 20, 2023
Cost of the tech cold war: The FCC’s list of potential security threats grows longer with ComNet and China Unicom’s inclusion. The cost to rip and replace equipment and services may adversely affect smaller telecoms.
Article
| Sep 22, 2022
Come 2024, the number of cord-cutters and cord-nevers, at 138.1 million, will surpass the pay TV viewership, at 129.3 million, in the US. The gap will continue to widen as more people say goodbye to traditional cable, satellite, or telecom live TV services.
Article
| Jun 27, 2022
Alphabet’s Quantum technology spinoff seeks fortunes in business, health, and telecom applications: Sandbox AQ could optimize existing hardware and software, ushering in an era of enterprise quantum computing solutions.
Article
| Mar 24, 2022
Chart
| Jul 1, 2022
Source: eMarketer
Canada ramps up 5G security: Huawei and ZTE solutions are banned. Critics say the move comes a little too late as telecoms bear the burden of replacing without disruption by June 2024.
Article
| May 23, 2022
The glory days of linear TV advertising are gone, but TV advertising isn’t going away as much as it’s shifting from traditional pay TV services (cable, satellite, and telecom) to internet-delivered connected TV (CTV) programming.
Report
| Jun 1, 2023
By comparison, the top two ranking industries by mobile ad spending share, entertainment and telecom, will put 73.5% and 72.1%, respectively, into ads on mobile devices. Mobile ad spending growth is slowing. This industry will spend $10.92 billion on mobile advertising in 2023, up 11.0% YoY. But growth will dip to 6.7% in 2024 and 6.9% in 2025.
Report
| Sep 29, 2023
VR and extended reality (XR) headsets also had a presence, and Qualcomm announced agreements with several telecom companies for XR devices and support.
Report
| Mar 10, 2023
Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., cable TV, wireless cable TV, and direct broadcast satellite services).
Report
| Aug 18, 2023
Founded in 2023, it offers traditional, fully digital, and parametric insurance products for financial services, retail, travel, events, and telecoms. Both HDI Global and HDI Embedded operate separately from their parent company, Talanx Group. APEX is Assurant’s turnkey embedded insurance integration platform launched in January 2023.
Report
| May 26, 2023
Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.
Article
| Jan 4, 2024
Upstart Ripple’s blockchain network has shaken up a cross-border space dominated by the Society for Worldwide Interbank Financial Telecommunications (SWIFT) messaging network. But incumbents Visa and JPMorgan are close behind: They’ve forged a partnership between their respective B2B Connect and Liink blockchain-based networks.
Report
| May 18, 2023
As US smart TV ownership climbs to 70.6%, Nielsen is leveraging larger, more diverse data sets to refine its audience measurement for the 2024–2025 TV season. This strategic enhancement aims to deliver more accurate and actionable audience segmentation to better support media stakeholders.
Article
| Mar 7, 2024
Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax). It also includes multichannel video providers on a subscription basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services).
Article
| Oct 9, 2023
Chart
| Jan 15, 2024
Source: Capgemini
With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.
Article
| Jan 22, 2024
Chart
| Jan 15, 2024
Source: PwC
Non-endemic opportunities exist for restaurants, entertainment, automotive, and telecom.
Report
| Mar 16, 2023
Chart
| Oct 18, 2022
Source: Deloitte
Low double-digit growth will be the norm for most verticals, although telecom (4.8% in 2024) will still be in the doldrums despite a slight uptick. Spending by the computing products and consumer electronics category will surge by 11.6% next year, after bringing up the rear this year. Growth peaks, valleys, and rebounds are playing out differently for idiosyncratic industry-specific reasons.
Article
| Sep 12, 2023