Last year, four of the 28 markets we break out saw negative growth (Hong Kong, Singapore, Thailand, and Chile), and Germany was essentially flat. This year, every country will grow ecommerce sales by at least 3.0%, as the trend of economic stabilization cascades around the world. The US, China, and Western Europe lead the rest of the world in total sales by a wide margin.
Report
| Feb 27, 2024
Report
| Oct 21, 2021
TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.
Article
| Mar 28, 2023
This report is part of a global ecommerce series and contains our latest forecast for ecommerce in six countries (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) in Southeast Asia through 2027, where possible. It includes our estimates for the following areas:. Retail and ecommerce sales volume, change, and penetration. Leading retailers’ share and change.
Report
| Aug 10, 2023
Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.
Report
| Jul 14, 2023
India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.
Report
| May 30, 2023
Forecasts
| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
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| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Time spent with all media formats in other major markets—including Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)—have either remained the same or declined YoY. “There’s no need for panic,” Mander said.
Article
| Nov 3, 2023
The top five countries for social media penetration among internet users will be in Asia—the Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.
Report
| Jun 27, 2023
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Southeast Asia most commonly refers to the 10 members of the Association of Southeast Asian Nations (ASEAN)—Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—and sometimes also includes East Timor and Papua New Guinea.
Report
| Mar 9, 2023
Forecasts
| Oct 8, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 1, 2024
Source: EMARKETER
Chart
| Jan 12, 2024
Source: EMARKETER
TikTok has already overtaken Instagram in Thailand and Vietnam, and the apps are neck and neck in the Philippines. Meanwhile in China, the difference in users on Douyin and WeChat will be negligible by 2026. (Note: Our data on WeChat is based on an earlier forecast from July 2022.). Behind the Numbers.
Report
| Jan 23, 2023
Forecasts
| Jun 21, 2023
Source: Insider Intelligence | eMarketer