Chart
| Oct 31, 2023
Source: iSeatz
Chart
| Oct 30, 2023
Source: Global Business Travel Association (GBTA)
Chart
| Oct 30, 2023
Source: Global Business Travel Association (GBTA)
Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
Article
| Sep 13, 2023
Forecasts
| Jul 26, 2023
Source: Insider Intelligence | eMarketer
The Ozempic effect could have wide-ranging implications beyond the food industry—if it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.
Article
| Dec 5, 2023
Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.
Report
| Dec 19, 2022
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
Audio
| Dec 1, 2023
I feel like all the travel that I know of in the US and Europe, it feels as chaotic and horrible as it did in 2019, but-. Marcus Johnson:. Yes. That wasn't referenced in this article, but I looked at these numbers up about six months ago, or maybe it was last year at this point-. Suzy Davidkhanian:. Wait, you're giving us-. Marcus Johnson:. ... and they had mentioned that China, yeah.
Audio
| Nov 21, 2023
Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.
Article
| Oct 30, 2023
Chart
| Sep 1, 2023
Source: PYMNTS.com; i2c
Audio
| Jul 27, 2023
Faster is better when it comes to ecommerce delivery times: Amazon and Walmart leverage automation, limiting the distance items travel to quickly get online orders to shoppers’ doors.
Article
| Jul 31, 2023
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
Audio
| Jul 25, 2023
The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.
Report
| Sep 20, 2022
Digital ad spending by Germany’s retailers and travel firms will climb rapidly this year. By contrast, automakers’ ad outlays will rise modestly, but reach €1.26 billion ($1.49 billion).
Report
| Sep 23, 2022
The drawbacks: Travel is already logistically complicated and expensive. Inundating airline passengers with ads could make a challenging experience even worse. Real-world example: Marriott has had a travel media network since 2022. The network extends through before and during hotel stays. 3. Payments and financial services.
Article
| Feb 12, 2024
Article
| Jun 30, 2023
Article
| Jun 28, 2023
Spending growth: Travel continues to bounce back after a pandemic-induced low. Travel is the outlier thanks to a significantly lower starting point. As with most other markets, the travel sector in Germany is in recovery mode. Travel’s growth in digital ad spending is thus outpacing all other industries by some distance.
Report
| Sep 27, 2023
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer