Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Dec 7, 2023
Source: Insider Intelligence | eMarketer
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| Mar 1, 2024
Source: EMARKETER
Forecasts
| Oct 31, 2023
Source: EMARKETER Forecast
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| Nov 2, 2023
Source: Dynata; TransUnion
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Oct 3, 2023
Source: iSpot.tv
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| May 24, 2023
Source: Insider Intelligence | eMarketer
Article
| Aug 21, 2023
Forecasts
| May 2, 2023
Source: Insider Intelligence | eMarketer
Identify which auto brands spent the most on TV advertising in August 2023. More like this:. Ad outlook for the rest of the year shows signs of hope. Entertainment and commerce will take off in connected cars. 10 industries ranked by digital ad spend share. Honda establishes largest US charging network ahead of 2024 EV launch.
Article
| Oct 24, 2023
Advertisers want to understand how their TV ad buys are performing not as standalone investments but in the context of their cross-media campaigns. What can advertisers, agencies and media companies do to thrive in this new environment?
Article
| Feb 22, 2024
Inform your TV ad strategy. More like this:. With the WGA strike over, streaming turns to an uncertain future. Why marketers should understand the differences between CTV and OTT. See which platforms are canceling shows at the highest rate. Despite cooling growth, CTV is lifting the programmatic market.
Article
| Feb 22, 2024
TV advertising structures could shift. Most linear TV advertising is sold by networks, with providers generally selling 2 minutes per hour, which is about 15% of their total ad loads. Put another way, a single provider accounts for a fraction of total TV viewers, and it sells just a fraction of the total inventory its viewers see.
Report
| Jan 26, 2024
It means increased ROI, increased transparency and control, and to reduce the number of computers involved in the process to reduce the carbon footprint of television advertising,” said Helmreich. Along with protecting ad dollars for brands and for publishers, these steps will also benefit consumers.
Article
| Apr 17, 2024
Why retail media is the future of TV advertising. Note: Respondents were asked, "On which of the following websites would you be most receptive to advertising? Select up to three.". Methodology: Data is from the January 2024 Integral Ad Science (IAS) report titled "The State of Brand Safety." 1,095 US consumers ages 18+ were surveyed during Q3 2023.
Article
| Feb 12, 2024
Its commitment to disrupting TV advertising became evident in late 2022, when it paid more than $2 billion a year to make YouTube TV the exclusive home of the NFL Sunday Ticket package. YouTube TV is one of the largest pay TV providers. It recently became the fourth-largest pay TV provider, according to January 2024 MoffettNathanson data.
Article
| Feb 23, 2024
Evaluate TV ad budget between linear and digital. More like this:. Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions. Why retail media is the future of TV advertising. 4 ways to enhance your CTV ad creative and avoid consumer fatigue. How are CTV ads bought and sold?
Article
| Jan 10, 2024
Banks’ legacy TV ads make CTV a prime channel to pivot into, helping their digital ad spend grow by 11.4% by 2025. Strong payments ad spend faces pressure from tightening credit. Credit card spending reached new heights this year, which has led issuers to expect a strong acquisition market.
Report
| Oct 26, 2023
“In our previous model, it took several months to create a TV ad,” said Quincey. “Now we're producing thousands of pieces of digital content that are contextually relevant and measuring these results in real time.”. One campaign, Coke Studio, launched in Pakistan and has expanded to Coca-Cola’s top 40 markets.
Article
| Mar 26, 2024
At that time, the US TV ad market will be over $2 billion smaller than what we expected in H1 2023. Advertisers are moving dollars away from linear TV as pay TV viewers and TV time spent continue trending downward. Most of the budget shift is going to CTV and retail media. The decline is unprecedented.
Report
| Nov 28, 2023
Payments brands are already familiar with TV advertising, so crossing over to the world of CTV as more ad-supported streaming options come online is a logical next step. Experian, for example, debuted a well-timed debit card ad featuring Travis Kelce on streaming services just a week after Taylor Swift was spotted at a Kansas City Chiefs game.
Report
| Dec 5, 2023
The long goodbye for TV advertising: The longtime de facto ad channel kicked off a slow death that will take years to complete as digital channels claim the throne.
Article
| Dec 19, 2022
Article
| Jul 12, 2022