The top five countries for social media penetration among internet users will be in Asia—the Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.
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| Jun 27, 2023
China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.
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| Mar 28, 2023
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
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| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Our digital user estimates for Southeast Asia, which we currently define as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, are updated on an annual basis to continually incorporate the latest changes and developments in consumers’ technology adoption.
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| Mar 30, 2023
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
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| Nov 15, 2023
Like why shouldn't a bunch of manufacturers in Vietnam try a similar playbook? And then the final thing is just the year of efficiency, which I think a lot of people when Mark Zuckerberg declared that 2023 would be the year of efficiency, they said you would say that, wouldn't you, with your declining revenues and your general levels of alarm floating around your business.
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| Feb 12, 2024
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| Oct 31, 2023
Source: Insider Intelligence | eMarketer
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| Oct 8, 2023
Source: Insider Intelligence | eMarketer
Southeast Asia most commonly refers to the 10 members of the Association of Southeast Asian Nations (ASEAN)—Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—and sometimes also includes East Timor and Papua New Guinea.
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| Mar 9, 2023
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Aug 24, 2023
Source: Insider Intelligence | eMarketer
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| Feb 1, 2024
Source: EMARKETER
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| Jan 12, 2024
Source: EMARKETER
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| Jun 21, 2023
Source: Insider Intelligence | eMarketer
TikTok has already overtaken Instagram in Thailand and Vietnam, and the apps are neck and neck in the Philippines. Meanwhile in China, the difference in users on Douyin and WeChat will be negligible by 2026. (Note: Our data on WeChat is based on an earlier forecast from July 2022.). Behind the Numbers.
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| Jan 23, 2023
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
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| Jan 1, 2024
Source: Insider Intelligence | eMarketer
Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.
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| May 9, 2023