Underpinning all the buzz is the very real potential for virtual and augmented reality to fundamentally change how consumers interact with brands and shop, both online and in-person.
Article
| Jan 27, 2022
Why it matters: The number of US consumers who use AR to shop will increase 13.9% in 2024 to 47.6 million people, per our forecast. Picture perfect: For advertisers who need a little creative boost, generative AI can do that, too. Google’s Product Studio, which is rolling out this week, uses AI to help merchants create and manage product imagery.
Article
| Oct 31, 2023
Chart
| Nov 30, 2023
Source: PwC
That’s prompting beauty brands to dip their toes in the digital space, experimenting with everything from virtual cosmetics to NFTs. Shoppers want personalized try-on experiences powered by AI and AR technology. Globally, Estée Lauder’s conversion rate was 2.5 times higher with Lip Virtual Try-On, according to Perfect Corp.
Report
| Mar 20, 2023
The US Food and Drug Administration currently reviews virtual and augmented reality devices via its Medical Extended Reality Program, a precursor to setting regulatory requirements for future devices and uses. Below, we detail just a few examples of how healthcare is integrating virtual, augmented, and mixed reality today. Still confused about what the metaverse is?
Article
| Feb 7, 2022
AR/VR: Manufacturers including Tooz, TCL, Xiaomi, and ZTE displayed smart glasses, which were more concepts than legitimate products. VR and extended reality (XR) headsets also had a presence, and Qualcomm announced agreements with several telecom companies for XR devices and support.
Report
| Mar 10, 2023
So like AR and virtual try-ons. Wayfair has some feature where you can make the couch appear in your living room or maybe that's Ikea or maybe that's both. Carina Perkins:. Some of the social media platforms have been experimenting with that as well. So Snap is quite big on AR.
Audio
| Feb 7, 2024
Chart
| Sep 7, 2023
Source: Dentsu
How about AR and VR? We exclude dedicated AR and VR headsets in our definition of wearables since they are too bulky to be worn as clothing or an accessory. On the other hand, although smart glasses have similar functionality to AR headsets, they fit our definition of wearables. … or medical devices? We exclude dedicated medical devices from our analysis. The smart wearables market is growing older.
Report
| Feb 24, 2023
It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.
Report
| Dec 6, 2021
Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.
Report
| Apr 4, 2022
But not all physicians are sold on using data generated by patients’ wearable devices or by newer technologies like virtual and augmented reality (VR/AR). A larger survey by SSCG MAP MD in late 2021 found a wide range of attitudes toward emerging technology, with some interesting contradictions:.
Report
| Jun 3, 2022
Software providers should leverage network partnerships to meet growing demand for ACH payments and virtual cards. They can also integrate AP/AR solutions with real-time payment (RTP) networks and digital wallets like Venmo, Zelle, and PayPal, said Jed Rice, CEO of Aliaswire.
Report
| Mar 17, 2022
The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
Article
| Jan 13, 2022
Niantic lets brands sponsor physical locations in its augmented reality (AR) game Pokémon Go. Users must visit real-life landmarks called Pokéstops to gather items, so placing a Pokéstop at a business encourages foot traffic. Advertisers can also upload special offers that are displayed on the in-game map, which appear as virtual billboards. AR and VR Games.
Report
| Jun 10, 2022
Heads up displays turn in-car AR into a reality. The BMW i Vision Dee displayed an AR overlay that projects images across the whole windshield. Continental and Samsung’s Harman also displayed similar versions. Vision Dee even allowed drivers to black out their windshields to be immersed in a virtual world—though fully autonomous driving is still years away.
Report
| Jan 17, 2023
The headset will be able to shift from VR to AR using a Digital Crown, similar to one on the Apple Watch and AirPods Max. Users can control the interface with eye and hand gestures. Apple’s headset will also have an in-air virtual keyboard and support physical keyboards, although Apple’s Siri voice assistant will likely be on tap.
Article
| Apr 20, 2023
Once the domain of gamers and young social media users, AR and VR are entering the mainstream. This year, more than a quarter of the US population will use AR and nearly a fifth will use VR. As device-makers improve VR headsets and AR spreads to new use cases, the number of AR and VR users will continue to grow over the next four years, with AR outpacing VR.
Article
| Apr 13, 2022
Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.
Article
| Jun 22, 2022
Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.
Article
| Jun 23, 2022
Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
Article
| Nov 3, 2021
While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.
Article
| Aug 3, 2022
Snapchat bets big(ger) on AR. Snap x Vogue: Snapchat partnered with Vogue to create an interactive augmented reality (AR) high-end fashion exhibit. Each designer showcase had its own custom AR Lens (filter) users could overlay on the room, and participants could also virtually try on clothes.
Article
| Jul 7, 2022
Chart
| Aug 24, 2023
Source: Insider Intelligence; Toluna Start
Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.
Article
| Nov 29, 2022