Apple promotes privacy and security: It’s using features like facial recognition for access to Apple Pay and its efforts to provide data privacy, like its AppTrackingTransparency policy, to present itself as a challenger brand. Consumers view privacy and security as part of the product, not an extra or add-on that’s only available through a premium tier.
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| Aug 18, 2023
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| Nov 14, 2023
Source: Cisco Systems
The debate over TikTok's potential security risks highlights the broader issue of data privacy and national security in the digital age. While TikTok has taken steps to safeguard protected US user data, those efforts haven’t assuaged the concerns of lawmakers or internet users in general.
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| Aug 21, 2023
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| Oct 12, 2023
Which for all intents and purposes is a massive breech of privacy. Then there's another thing, protections to help keep children safe online could muddy the waters and have a significant impact on freedom of speech. There's no great clarity, for example, on what "harmful content" actually means.
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| Oct 20, 2023
Lee said loss of data signals due to privacy changes prompted Vital Proteins to focus on media mix modeling (MMM) to measure performance while moving away from multitouch attribution (MTA). “And what that is, is it’s taking a lot of historical data, both online and offline, to really show more correlation of various attributes and campaigns to sales results and brand lift,” she said.
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| Sep 8, 2023
“We have a massive amount of data, captured in a privacy-compliant way, that we captured regarding your sales, your interests, and your behavior. And really, we do that so we can make your experience better,” Frank Ogura, director of product management and user experience for BJ’s, said at last week’s eTail event in Boston.
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| Aug 28, 2023
Federal regulation around tech has just always been slow in the US, and we're seeing a lot more action on a state level which could lead to these really fractured, scattered rules like the ones that exist around data privacy. Marcus Johnson:. Everything else. Daniel Konstantinovic:. But to your point, yeah, AI is not a very popular technology.
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| Oct 31, 2023
Meta, Snapchat, and Twitter have been buffeted by privacy resets, shifting business trends, and new management. Even TikTok, which is growing its user base, ad monetization, and role in the cultural zeitgeist, reduced its 2022 ad revenue guidance.
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| Dec 13, 2022
National privacy standards would be met with relief since the industry is currently grappling with the nuances of a growing list of state privacy laws. And perhaps Congress will eventually enact the American Data Privacy and Protection Act, introduced in the House of Representatives in June, or one of its successors. But privacy legislation isn’t just coming down the pike in the US.
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| Oct 18, 2022
Users are concerned about privacy with regard to shipping and payment, as well as the glut of Shop videos already taking over their feeds. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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| Sep 13, 2023
P&C insurance IT/technology spend includes expenses by insurance providers for creation and maintenance of technology for their property and casualty insurance products; expenses include core systems maintenance, modernization, innovation, transformative technology, data processing, equipment, software, digital initiatives, and compliance and cybersecurity, but do not include salary.
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| Dec 15, 2022
On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
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| Mar 4, 2024
And I know the conversation industry is often about privacy. And in many cases, consumer privacy is an important part of the impetus behind both the laws being passed and the decisions that companies are making. But I would say that data protection from a business standpoint is more important to these companies and that they care about their consumers.
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| Sep 13, 2023
At the same time, marketers will need to raise their awareness of its risks, including biased algorithms and privacy infringement. New Devices Bring a Much-Needed Boost for the Metaverse. The metaverse swung from hype to disillusionment in 2022. This year’s CES event in Las Vegas revealed a slew of new devices that hint at what the metaverse could become—and what will drive broader adoption.
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| Jan 17, 2023
No. 6: Security and Privacy. Category Value: 11.5% of total points. BNPL providers must weigh marketing revenue opportunities against customer security and privacy. They use consumer data to build product features and marketing campaigns, enticing customers to make more purchases—but their practices may compromise consumers’ privacy and autonomy in the bargain.
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| Oct 11, 2022
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| Mar 28, 2023
Source: Adjust
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| Aug 2, 2022
Source: Adjust; TikTok
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| Apr 28, 2022
Source: AppsFlyer
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| Apr 28, 2022
Source: AppsFlyer
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| Nov 10, 2021
Source: AdColony; Fyber
Analyst insight: “Many advertising stakeholders are advocating for federal privacy legislation to alleviate the burden of adhering to different rules in different states,” wrote our analyst Evelyn Mitchell-Wolf in our Privacy Legislation and Regulation Explainer.
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| Jul 28, 2023
Security and Privacy. Shopping. How did we choose the features? We identified 49 BNPL features by combining our analysts’ insights with input from product, marketing, and competitive insight teams at leading US BNPL providers.
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| Nov 2, 2022
Privacy. Incumbents are facing a rising neobank threat in the crucial Privacy category. Their average score (83.7 points) barely beat neobanks’ (83.4 points): Winner Capital One—bolstered by its straight-talking privacy policy—had less than a 1-point lead over Chime and Current. What It Means for Incumbents.
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| Sep 20, 2022
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| Nov 1, 2023
Source: Propeller Insights; WEVO