Chart
| Jul 27, 2023
Source: Ipsos
Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?
Article
| Jun 23, 2023
In November 2022, Amazon announced layoffs for 10,000 employees, including many who were working on Alexa devices—the same week Walmart announced strong Q3 earnings. Many of Walmart’s technology initiatives are geared toward enhancing the omnichannel experience.
Report
| Nov 21, 2022
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover retail media network investment and experimentation, the generative AI (genAI) bubble, and Google's dominance. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Audio
| Sep 28, 2023
This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.
Article
| May 12, 2022
On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Jul 6, 2023
A recent crypto market implosion has magnified the volatility risk of stablecoin—an asset named for stability. Payment incumbents must weigh the crash’s implications and closely watch regulatory advances as they plan for short- and long-term crypto payments growth.
Report
| Jun 29, 2022
On the back of its Azure Health Data Services launch, we unpack how Microsoft is on its way to leading the healthcare cloud market.
Article
| Mar 17, 2022
Insider Intelligence spoke with Martha Welsh, who leads strategy, operations and go-to-market initiatives for Google Commerce, which includes Google Shopping, Travel, Payments, and Next Billion Users.
Article
| Dec 10, 2021
Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.
Article
| May 24, 2023
Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.
Article
| May 30, 2023
Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Report
| Jun 7, 2022
ES: Microsoft’s Bing AI has a huge price tag: The tech giant’s cavalier commercialization of generative AI has uncertain profitability. High compute costs are passed on to developers as other challenges mount.
Article
| Feb 23, 2023
5G gains momentum through new applications: Consumer 5G adoption may have slowed down, but new markets for private 5G, additional functionality, and new applications are helping spread the bandwidth across industries.
Article
| Jun 21, 2022
From the explosion of ChatGPT to confusing economic indicators, the first quarter of 2023 has proven to be a mixed bag for retail. We break down major developments from the past few months and what they mean for the year ahead.
Article
| Apr 5, 2023
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.
Report
| Jun 6, 2022
Despite inflation continuing into the new year, we believe that influencer marketing will endure. Why? Trust may have a little something to do with it.
Article
| Dec 23, 2022
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
Article
| Dec 14, 2022
Chart
| Feb 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 1, 2022
Source: eMarketer
Brands will need to look beyond climate change lip service and create strategies that address consumers’ specific concerns in each of the markets they operate.
Article
| Dec 30, 2021
Those features work seamlessly together in a virtual assistant. Chatting with a human agent via the app provides customers with immediate, comprehensive assistance. Text capabilities let customers bypass phone trees and waiting for a phone-based customer service agent, while representatives can address multiple inquiries concurrently.
Report
| Nov 30, 2021
On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.
Audio
| Sep 1, 2023
Article
| Dec 2, 2021