Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More
1095 results for video games
All
Analysis
Data
Relevance
Date
  • The problem for Meta is that competition in gaming has intensified with more VR headsets and cloud gaming and portable consoles coming to market. It’s doubtful that business-facing collaboration and productivity VR solutions can outshine the popularity of social and gaming experiences on the metaverse.

    Article
     | 
    Oct 18, 2022
  • The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

    Report
     | 
    Oct 20, 2022
  • On the gaming front, Valve is reportedly working on its own standalone headset, and Sony may be gearing up to release its own Playstation VR headset by late 2022. Then there’s Apple, which, according to numerous reports, may release its first headset as soon as 2022.

    Article
     | 
    Oct 15, 2021
  • Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

    Article
     | 
    Jun 1, 2023
  • Gaming saw significant gains in 2020; although growth has been minimal since then, the starting base was higher. Smartphones are more popular for gaming than game consoles, according to February 2022 polling of US gamers by CivicScience. That indicates the gaming experience on an app is important to players. What Trends Are Affecting This Forecast?

    Report
     | 
    Jun 9, 2022
  • Curbing a gaming monopoly: The FTC issued a complaint Thursday seeking to block the acquisition, saying the deal “would enable Microsoft to suppress competitors to its Xbox gaming consoles and its rapidly growing subscription content and cloud-gaming business.”. The merger won approval from Brazil, Saudi Arabia, and Serbia, but the US and the EU still pose formidable hurdles.

    Article
     | 
    Dec 12, 2022
  • Netflix has also put surprisingly little marketing or promotion behind its gaming efforts for something it’s invested so heavily in. Still, gaming could be a natural fit for Netflix’s ad-supported plans. Video game consumers may be wary of the coming wave of ads in games, but advertising is already native to the mobile gaming experience.

    Article
     | 
    Aug 19, 2022
  • Key takeaway: Lack of transparency and communication over Microsoft’s gathering of children’s data could see Nintendo, Sony, and cloud gaming services grab Xbox’s market share.

    Article
     | 
    Jun 8, 2023
  • An anonymous user posted a 125GB torrent to 4chan, containing Twitch’s source code, change log, internal security tools, creator payout information dating back to 2019, and news of Amazon's unreleased competitor to popular video game marketplace Steam, among other information.

    Article
     | 
    Oct 7, 2021
  • Our take: While the metaverse tries to capture business users, gaming experiences are necessary to retain existing customers. Competition in gaming has intensified with more VR headsets and cloud gaming and portable consoles coming to market.

    Article
     | 
    Oct 12, 2022
  • Why this matters: Fortnite’s failure to launch in China is a red flag for global companies seeking to cash in on China's $45 billion gaming market, which is expected to hit $55 billion with 781 million gamers by 2025, per Niko Partners. The country’s regulators have not signed off on a single new video game release since July.

    Article
     | 
    Nov 17, 2021
  • How we got here: Wizarding World has expanded beyond movies to television, Broadway, and video games, but scandals involving its creator and the cast of the “Fantastic Beasts” spin-off series show that not all major film franchises have equal staying power. “Fantastic Beasts” and the rest of the Wizarding World have had trouble escaping controversy. Creator J.K.

    Article
     | 
    Apr 19, 2022
  • Video games, consoles, drones, and Apple MacBooks performed well. Similarly, Cyber Monday generated $11.3 billion in online sales, up 5.8% YoY, driven by deep discounts on electronics with video games, consoles, Apple Watches, drones, and digital cameras some of the top products. What’s the catch?

    Article
     | 
    Dec 1, 2022
  • In addition to gaming, focusing on building metaworlds with the most practical applications could provide a preview of the metaverse's utility. Further reading: Learn more about virtual worlds in our The Metaverse report.

    Article
     | 
    Jul 21, 2022
  • The US coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.

    Report
     | 
    Oct 20, 2022
  • The story: Even as mobile and free-to-play gaming exploded during the pandemic, the advent of iOS 14 means that the ad-dependent revenue model that sustains them is in question. In this weekend edition of the eMarketer Briefing, we’ll be taking a look at loot boxes, one of the biggest—and most fraught—drivers of revenue in video games in the last several years.

    Article
     | 
    Oct 15, 2021
  • The game is afoot: The CMA, the UK’s leading antitrust watchdog, says it has until September 1 to decide if the $68.7 billion gaming consolidation push could harm competition. Specifically, it will decide whether Microsoft could use first-party Activision-Blizzard title exclusives to shut out competing consoles or gaming platforms.

    Article
     | 
    Jul 7, 2022
  • Embedded finance for gamers extends this experience to the metaverse. Mana, a neobank teased earlier this year, is a typical BaaS play (a checking account and debit card), with a niche focus on gamers. Its rewards program is in that vein: Customers get more points for gaming and entertainment-related expenses and earn points for playing. Crypto rewards cards award digital currencies.

    Article
     | 
    Jun 7, 2022
  • Similarly, Sony’s purchase of gaming studio Bungie for a more modest $3.6 billion indicates a continuing trend in gaming IP acquisition. And let’s not forget Elon Musk’s contentious Twitter acquisition for $43 billion, which remains in limbo.

    Article
     | 
    Jun 2, 2022
  • The news: Popular gaming platform Roblox was offline for three days and unavailable during the peak Halloween weekend, per The Wall Street Journal. How we got here: Roblox, an online game platform with more than 43 million daily players, went dark last Thursday and struggled to get back online until late Sunday. More than half of US kids 16 and younger play Roblox, per The Verge.

    Article
     | 
    Nov 2, 2021
  • And though VR headset use will grow at a steady pace, the audience is concentrated in a segment of dedicated gamers who don’t mind wearing the uncomfortable equipment. Younger demographics make authenticity a must. Recent backlash has erupted within the gaming community over the introduction of NFTs perceived as being “money grabs” that fail to serve the needs of players.

    Article
     | 
    Jan 27, 2022
  • Ads have started appearing in Windows 10 search and toolbars, and Microsoft is also looking to introduce ads to cloud gaming and free-to-play games across computers and Xbox consoles. Those gaming efforts offer another overlap with Netflix’s interests.

    Article
     | 
    Jul 14, 2022
  • There also appears to be a rift growing between Big Tech’s vision for the metaverse and the gaming industry’s: Former Nintendo of America president Reggie Fils-Aimé recently criticized Meta’s plans and (unsurprisingly) said he has more faith in prototypes from gaming companies like Roblox and Epic Games.

    Article
     | 
    Mar 17, 2022
  • Chart
     | 
    Sep 12, 2023
    Source: Hakuhodo DY Media Partners
  • Digital Gaming. Gaming is fast expanding in Southeast Asia: According to Niko Partners, the number of gamers in the region reached 269 million in 2021, and digital (mobile and desktop/laptop) gaming revenue will reach $6.7 billion in 2025 while growing at 7.8% CAGR between 2021 and 2025.

    Report
     | 
    May 9, 2022