Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
Article
| Mar 26, 2024
Although regulators believe big banks will stay safe, they expect some other lenders will shut down.
Article
| Feb 28, 2024
If you compare that to places in Latam, MEMA, parts of APAC, they're much younger online populations. So naturally, the younger you are, the more time you spend on certain activities and that will... Because Western Europe has a, relatively speaking, old population, they will appear as laggards. That said, it's not the only thing.
Audio
| Oct 30, 2023
Plus, Western Europe has the third-largest regional population of Instagram users, after Asia-Pacific and Latin America, with 2.3% growth forecast for 2023. Snapchat, meanwhile, will see Western Europe users rise by 3% in 2023. It’s also a heavy hitter with Gen Z—and its AR capabilities can enable engaging and immersive campaigns. Be mindful of content on all social platforms, not just TikTok.
Report
| Apr 12, 2023
On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Audio
| Mar 25, 2024
Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.
Report
| Dec 13, 2023
India’s CBDC setbacks suggest the digital euro will have to overcome many hurdles
Article
| Jan 8, 2024
Toyota halted all Japan factory operations due to a computer glitch, disrupting a third of its global output. The issue isn't cyber-related but follows past tech troubles such as data leaks and cyberattacks.
Article
| Aug 30, 2023
However, growth rates in North America, Asia-Pacific, and Western Europe will all accelerate year over year. For overall retail sales, only Asia-Pacific will accelerate this year, thanks to China’s emergence from its “zero-COVID” policy. Western Europe will have the slowest regional ecommerce growth rate in 2023, but that still represents a huge rebound.
Report
| Feb 21, 2023
Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.
Article
| Feb 14, 2024
Southeast Asia is set to vastly outperform the rest of the Asia-Pacific region. Thanks to China’s steep decline in growth (6.1% last year, 8.0% this year), Southeast Asia and India are now driving ecommerce gains in the wider region. Asia-Pacific overall will grow slower than the worldwide average this year, despite the presence of these engines.
Report
| Mar 9, 2023
Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.
Report
| Nov 28, 2023
Chart
| Sep 22, 2023
Source: Niko Partners
Chart
| Sep 22, 2023
Source: Bango
Chart
| Sep 22, 2023
Source: Niko Partners
Chart
| Sep 22, 2023
Source: Panasonic
Chart
| Sep 22, 2023
Source: Panasonic
Chart
| May 31, 2023
Source: Adyen; Opinium Research LLP
Chart
| May 31, 2023
Source: Adyen
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Audio
| Mar 26, 2024
VC and private equity can’t invest in Chinese tech with military inclinations. China is considering countermeasures, which could disrupt tech supply chains.
Article
| Aug 11, 2023
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
Article
| Apr 12, 2024
Worldwide retail ecommerce sales will make up a fifth (20.1%) of total retail sales this year, totaling $6.334 trillion, per our forecast.
Article
| Mar 19, 2024