Privacy. Incumbents are facing a rising neobank threat in the crucial Privacy category. Their average score (83.7 points) barely beat neobanks’ (83.4 points): Winner Capital One—bolstered by its straight-talking privacy policy—had less than a 1-point lead over Chime and Current. What It Means for Incumbents.
Report
| Sep 20, 2022
China’s new data privacy laws, anti-monopoly crackdowns, and regulatory squeeze on its internet giants will constrain its digital advertising industry for years to come. And China’s macroeconomic situation keeps getting worse.
Report
| Jan 9, 2023
Marketers will select tools that help with third-, second-, and first-party data to navigate privacy and regulatory changes and to help manage the data across multiple touch points. Customer Experience Moves Into the Spotlight. Customer experience will continue to gain prominence. Customer experience supports B2B firms with recurring revenue and bolsters their valuable reputations in the market.
Report
| Nov 30, 2022
Chart
| Nov 1, 2023
Source: Propeller Insights; WEVO
Consumers may be wary of privacy and data security issues. Tools that require users to scan their bodies and upload images or measurements can raise concerns. Bracketing is on the rise, especially among younger shoppers.
Report
| Feb 8, 2023
Still, consumer privacy concerns pose a key barrier to translating interest into usage. The Autonomous Checkout Threat Mounts. Autonomous checkout—which lets in-store customers leave without stopping at a terminal to pay for their items—will tip into the mainstream in 2023. Here’s why:. Merchant interest.
Report
| Feb 28, 2023
Chart
| Oct 31, 2023
Source: Kaltura
No. 2: Privacy. Category Value: 22.3% of total points. Consumers are increasingly aware of the digital footprint they leave, and are seeking a balance between personalization and privacy.
Report
| Aug 26, 2022
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
Privacy. Chime and Current tied as the top neobanks in Privacy—and placed second only to Capital One among FIs overall. Chime’s score may come down to its focus on low- to middle-income consumers. It offered customer favorites from our US Neobank Emerging Features Benchmark such as early wage access and overdrafting a certain amount without incurring fees.
Report
| Sep 13, 2022
Chart
| Oct 31, 2023
Source: ID5
Chart
| Oct 31, 2023
Source: ID5
Chart
| Oct 31, 2023
Source: ID5
Chart
| Oct 31, 2023
Source: ID5
Chart
| Oct 31, 2023
Source: ID5
Chart
| Oct 31, 2023
Source: ID5
For specialist fintechs and other providers like gateways and cybersecurity firms, partnering with these networks provides an opportunity to reach a wider audience; for example, Mastercard’s partnership with Turkish-American cybersecurity specialist Picus Security to enable its Cyber Front platform.
Report
| Nov 23, 2022
Monetizing its messaging services has been complicated: The services provide one-to-one or one-to-few communications, and consumer expectations of privacy are high. To date, Messenger is the only Meta messaging app that hosts in-app ads.
Report
| Oct 24, 2022
Clean room 101: DCRs allow secure, privacy-compliant data sharing between advertisers and partners. They are offered by walled gardens like Pinterest, Meta, and Google, ad tech platforms including the aforementioned LiveRamp, InfoSum, and Snowflake. Increasingly, media players like NBCUniversal and Disney are hawking their DCR offerings.
Article
| Aug 9, 2023
That changed in 2022, as Apple’s privacy-related changes lowered ad performance and opened these companies’ eyes to a rising opportunity to reach buyers: retail media. Retail media platforms like Amazon offer many of the same benefits that social platforms do, including a large and engaged audience, targeted advertising, and ecommerce integrations.
Report
| Jan 31, 2023
And so, while Apple has been critiqued for not jumping all in on GenAI as quickly as some of its tech competitors, it's basically doing what Apple always does and quietly work on things and come a little late to the game and do it better because it's challenging a lot of the privacy concerns that folks have with GenAI tools by allowing its "Apple GPT" to run directly on iPhone, and I think what we're going
Audio
| Jan 5, 2024
Ron Wyden wrote a letter to CISA director Jen Easterly, attorney general Merrick Garland and FTC chair Lina Khan urging them to hold Microsoft responsible for “negligent cybersecurity practices.”. This is in relation to a hacking campaign against Microsoft in July that targeted organizations and US government agencies. “At least hundreds of thousands of individual US government emails” were stolen.
Article
| Aug 4, 2023
The fall in users can be partially explained by the accusations on invasion of users’ privacy, but TikTok’s rising popularity was the more likely catalyst. In South Korea too, Facebook has been accused of collecting users’ data for ad targeting without their consent, leading to hefty fines and a user exodus.
Report
| Jan 23, 2023
Also, first-party data will become more important as marketers navigate a myriad of data privacy changes. Third-party data that enhances first-party data or provides behavioral insight will still be important.
Report
| Oct 13, 2022
Macroeconomic headwinds, the impact of Apple’s privacy-related challenges, and competition from retail media networks has caused us to make an unprecedented reduction in our US social ad spending forecast. But as those challenges continue, the social platforms will have a strong impetus to develop new ad formats and technologies—to the benefit of advertisers.
Report
| Jan 25, 2023