AI is expected to fuel continued expansion in programmatic buying. Media buyers have turned to programmatic partners to solve the problem of targeting in a post-cookie world. Ad tech firms are investing heavily in AI to help solve the problem of programmatic targeting without legacy identifiers from Apple’s iOS and Google Chrome.
Report
| Jan 29, 2024
Meanwhile, the rise of generative AI (genAI) will spur the spread of deepfakes on social. Banks should both monitor social media activity themselves and consider leveraging outside agencies to manage brand safety risks.
Report
| Apr 19, 2024
Audio
| Jun 21, 2023
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
Article
| Jun 20, 2023
It will use AI for transaction approval, predictive analytics, and customer experience tools
Article
| May 31, 2023
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| Aug 17, 2023
Source: BrightLocal; SurveyMonkey
Apple’s Vision Pro, AI and Gen Alpha: 3 SXSW takeaways. OpenAI’s Sora could create a new era for video marketing—but it could also clutter YouTube and TikTok. How marketers should measure social media creator campaign performance. Amazon poaches MrBeast to generate a hit for Prime Video.
Article
| Mar 28, 2024
Article
| May 30, 2023
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Audio
| Jun 28, 2023
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Article
| Jun 16, 2023
It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.
Article
| Jun 16, 2023
Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.
Article
| May 25, 2023
Facebook is leaning on AI to tackle this challenge. In its Q3 2023 earnings results, Meta said AI-powered feed recommendations are helping boost time spent on Facebook. It’s one of many ways the company is using AI to try to strengthen its core product. Young people are spending less and less time with Snapchat. Despite its associations with Gen Z users, Snapchat is struggling to keep their attention.
Report
| Mar 29, 2024
With its ad revenues back on track—thanks largely to AI—and creators generating significant growth, Meta won’t want to make any moves that could drive creators away.
Article
| Jan 12, 2024
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
Audio
| Jun 16, 2023
ING Bank invests in lending and AI, particularly in the UK market. The greenfield digital bank option: European neobank challengers and fintechs have taken the lead in customer and digital experience—and traditional FIs want to emulate the digital experiences that could draw back young consumers.
Article
| Feb 16, 2024
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| Aug 16, 2023
Source: S&P Global Market Intelligence; WEKA
Chart
| Aug 16, 2023
Source: S&P Global Market Intelligence; WEKA
Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.
Article
| Jun 16, 2023
Chart
| Aug 16, 2023
Source: Content Marketing Institute (CMI)
Chart
| Aug 16, 2023
Source: Content Marketing Institute (CMI)
To succeed in digital advertising at a time when consumers worldwide split their time between seven social platforms each day, simple, scaled, AI-powered creative campaigns are key.
Article
| Jun 13, 2023
Meta announcing that Facebook, Instagram, and Threads, will start labeling all fake AI images generated by other companies' AI tools. They already label AI images generated by their own systems. But Jasmine, you're up, your reaction. Jasmine Enberg:.
Audio
| Feb 12, 2024
Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.
Article
| May 18, 2023
Gen Zers are already incorporating AI into their lives. About 61% of Gen Zers have positive attitudes toward AI-generated content on social media, according to our July 2023 US Gen Z Social Media Survey. The cohort views it as a tool to simplify their lives—to edit essays, check code, and plan travel itineraries, among other tasks. Gen Z spends the most time on social media.
Article
| Jan 4, 2024