The news: Oasis Consortium, a group of game developers and online companies envisioning an ethical and safe internet, are spearheading efforts to introduce safeguards and ethics in the metaverse and other VR environments.

TikTok highlighted four ideal customers who can benefit from the product: Advertisers who are new to TikTok, small-to-medium businesses, highly performance-oriented advertisers, and gaming advertisers. In its announcement, TikTok said that Smart Performance Campaigns outperformed manually set up campaigns by 80% in early tests.

Last year, it put a three-hour time limit on digital gaming targeting minors under 14. While this may not necessarily be the norm for the metaverse, since it will constitute much vaster possibilities beyond gaming, we can presume some type of time control will take place. Cryptocurrency is out.

The US coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.

Spanish startup Owo announced a haptic gaming vest at CES 2022 that “allows you to physically feel everything that happens in the metaverse or a video game.”. To create digital twins, sensors will need to send real-world movements to the virtual world. Watches, rings, wearable clothing, and eye-tracking sensors could all contribute to this.

Many experts believe that more immersive experiences and the metaverse are a natural evolution from today’s social media and gaming environments. Nearly 60% of US adults agree and believe it will soon become as popular as traditional social media platforms, according to a January 2022 survey from Protocol and The Harris Poll.

The company will continue to build a video game business; it has tried syndicating shows and theatrical releases for some of its content, and it will explore alternative revenue streams as a way to supplement subscription revenues. Long-Term Changes. Streaming competition will escalate. Consumers have become overwhelmed by the growing number of streaming options.

The media giant already has lucrative properties under its belt like Star Trek and Spongebob Squarepants that appeal to viewers of all ages, and its portfolio is growing: Paramount is tapping into video games with the upcoming release of a Halo show and a Sonic the Hedgehog series. Franchise films will also play a large role in Paramount’s future.

Gaming also plays a key role in stimulating aspiration among the next wave of Gen Z and Gen Alpha consumers. How Big Is Luxury’s Ecommerce Opportunity? Even in turbulent times, sales of personal luxury goods have typically been resilient. We expect to see strong growth through 2022, even as other retail sectors struggle to manage rapidly shifting consumer spending patterns amid high inflation.

As such, the challenge for media companies, publishers, and app and game developers just got harder. Yes, you must invent and build a sticky experience. You must invest in building a meaningful audience. You must build loyalty to keep them coming back.

Its reputation as a children’s video game propelled it to success during the pandemic but also invited repeated controversies. Its answer to those problems has been to expand to new regions and attract players of all ages. In Q3, 46% of Roblox users identified as under 13 years old. In Q4, the number of users ages 17 to 24 grew 31% YoY, accounting for 22% of all users.

If Meta’s vision pans out, digital worlds and avatars could one day become commonplace outside of video games, giving brands a wider audience of potential buyers for their digital items. Meta’s focus on building out virtual reality (VR) and augmented reality (AR) tools also opens up more opportunities for marketers.

Here’s how it works: A self-proclaimed gamified finance app, Long Game uses prize-linked savings and casual gaming to incentivize customers to better manage their finances and improve their financial literacy. Truist plans to relaunch an improved version of the app and make it available to over 15 million households, according to TechCrunch.

Its solution has proved popular across industries, including telehealth, gaming, ecommerce marketplaces, and the public sector. But the digitization of financial services over the past year is where Socure truly struck gold:. Banking. Four of the five largest global banks use Socure.

Put a piece of I.P. on it, it’s generating $100,000 a day,” Jason Lim, general manager of digital and online gaming at slot machine company Ainsworth Game Technology, told The New York Times. The top five global licensors are The Walt Disney Company ($56.2 billion annually), Dotdash Meredith ($35.9 billion), Authentic Brands Group ($21.7 billion), WarnerMedia/Warner Bros.

Some app developers—particularly those in the gaming category—have banked on consumers’ increased comfort with subscriptions as a result. Sensor Tower estimates that 29% of the top 100 games by US App Store revenue monetized via subscriptions in 2020, up from 17% in 2018. 

Yuga Labs, the startup behind Bored Ape Yacht Club, recently raised $450 million to develop a gaming metaverse powered by a newly launched ApeCoin cryptocurrency, which was first issued to Bored Ape owners. But the technology involved in NFT operations is inefficient and glitchy.

Mature gaming platforms including Roblox feature virtual worlds where branded content, from the likes of Gucci and Hyundai, has captivated players. But in nongaming metaverses, “it will be a while before marketing campaigns can move beyond gimmicks,” said Nina Goetzen, eMarketer analyst at Insider Intelligence. More like this:. Report: Insider Intelligence’s Tech Trends to Watch in 2022.

Report: Video Game Marketing and Monetization 2022. Article: Mastercard wants to make it easier to buy NFTs, but customer adoption is in doubt. Article: During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers.

The news: Gucci has launched Gucci Town, an ongoing experience on immersive gaming platform Roblox, per Marketing Dive. The brand had previously run a Roblox campaign, Gucci Garden, on Roblox in May of last year. More on this: Gucci Town builds on the luxury icon’s previous metaverse campaigns as well as Vault, its concept store.

Apple’s iPhones surpassed OEMs making up Google’s Android ecosystem in the US, and service ecosystems like streaming music, fitness, and gaming subscriptions expanded around handsets. Premium handsets continue to be in high demand, evidenced by shortages of the iPhone 14 Pro heading into the holiday season.

This tension will likely subside over time as early adopters focused on gaming give way to lifestyle users more open to advertising. 5. Be aware of gamers’ skepticism of advertising in the metaverse. Just 35% of gamers told Globant they were in favor of ads in the metaverse, while 40% said they were opposed to the practice.