Meta announcing that Facebook, Instagram, and Threads, will start labeling all fake AI images generated by other companies' AI tools. They already label AI images generated by their own systems. But Jasmine, you're up, your reaction. Jasmine Enberg:.
Audio
| Feb 12, 2024
Microsoft and Google report solid quarterly results amid slow economy: With AI transforming the future of search, is Microsoft gaining a perceived edge in innovation?
Article
| Apr 26, 2023
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
Audio
| Jun 16, 2023
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Audio
| Jun 28, 2023
What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.
Article
| Apr 18, 2023
Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.
Article
| Jun 16, 2023
Instacart uses generative AI to predict what shoppers are cooking based on the items they add to their baskets, enabling it to make product recommendations, some of which may be sponsored.
Article
| Mar 11, 2024
Rivals are likely to spring up for Bloomberg’s recently unveiled generative AI platform. But they won’t have access to its Terminals' data.
Article
| Apr 12, 2023
Evolving client expectations for more personalized services threaten wealth managers’ ability to retain existing clients and snap up new ones. But incumbents can face these changes head on by tapping AI to hyper-personalize offerings across the customers journey.
Report
| Jan 12, 2022
A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content.
Article
| Mar 29, 2023
AI can help payments advertisers do more with less. It can create marketing efficiencies by enabling more personalized communications. JPMorgan Chase CEO Jamie Dimon said the bank already uses AI for marketing and prospecting. And Bank of America CEO Brian Moynihan said his bank has 600 AI-related patents it can take advantage of. Creators can help payments firms tap younger audiences.
Report
| Dec 5, 2023
Marketers should be engaged in this process, rather than just letting Google’s AI work its magic. Understanding what is effective within Google Ads allows marketers to replicate it in walled gardens like Meta and individual apps. Google offers analytics in order to feed Google Ads, so marketers keep spending money within Google. Use these analytics to your advantage.
Article
| Apr 10, 2024
Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.
Article
| Mar 8, 2023
FTC weighs in on AI hype with a warning: As technology spurs new ventures and investment, agency urges advertisers to not make false claims.
Article
| Mar 1, 2023
Let the AI war games not begin: Rising geopolitical tension threatens to disrupt robust US-China AI collaboration, potentially veering the world toward destructive versus constructive uses of the technology.
Article
| Mar 31, 2022
Microsoft’s new AI “Copilot” lands for marketers: Tool promises to help discover consumer categories and automate processes.
Article
| Mar 7, 2023
People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.
Article
| Mar 28, 2022
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
Article
| Mar 27, 2023
With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.
Article
| Feb 16, 2023
Chatbots that use more advanced AI algorithms could give customers a seamless experience transitioning between technology and humans.
Article
| Jun 24, 2022
Shutterstock jumps on AI bandwagon with generative image tool: But considering investment in the technology, it maybecome table stakes faster than anyone predicted.
Article
| Jan 26, 2023
Deepfake AI training blocked at Google: Some face-altering AI models are being refused but others can still run in Google’s Colaboratory, revealing a porous approach to AI self-regulation.
Article
| Jun 3, 2022
Three fintechs that specialize in anti-money laundering controls—including one powered by AI—caught investors’ eyes amid regulatory crackdowns.
Article
| Jan 27, 2023
Meanwhile, Snapchat is incorporating generative AI into its platform, allowing developers to use ChatGPT to create AR lenses. Use this chart:. Assess digital media ad investments. More like this:. Social media predictions: Search’s impact on the commerce wars and LinkedIn’s ascent.
Article
| Feb 21, 2024
Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.
Article
| Mar 1, 2023