This hesitance reflects a broader uncertainty in the marketing industry about how the public perceives AI's role in advertising and customer engagement.
Article
| Dec 18, 2023
Firmographic data, such as company revenues, industry, number of employees, North American Industry Classification System (NAICS) codes, office locations, and competitors. Technographic data, such as IT infrastructure, applications (used or installed), and contract and/or renewal dates.
Report
| Oct 11, 2023
This shift toward generative AI and automation suggests a broader industry transformation, aiming for enhanced efficiency and perhaps less hand-holding. A recent Adalytics' study exposed significant issues in Google's Search Partner Network, with ads appearing on controversial and sanctioned sites.
Article
| Jan 31, 2024
Rivals are eating into Netflix’s share of industry revenues. Netflix’s subscription revenues have been growing, but not as fast as the rest of the industry. Between 2020 and 2025, Netflix’s share of total US OTT subscription revenues will shrink from 32.4% to 21.3%, per our forecast.
Report
| Feb 22, 2024
Diving into those roles, the revenues they generate as well as the challenges and opportunities they face reveal where the US payments industry is headed. Key Question: What factors are impacting key payments industry stakeholders in a payment transaction? Key Stat: Global payments industry revenues will grow 6.2% annually between 2022 and 2027, hitting $2.2 trillion, per Boston Consulting Group.
Report
| Feb 23, 2024
Of course, Prime Video ads will benefit Amazon, but this move will also have a maturation effect on the industry on the whole as brands and publishers become more comfortable with retail media partnerships. Winner: Everyone. This was originally featured in the Retail Media Weekly newsletter. For more retail media insights, statistics, and trends, subscribe here.
Article
| Jan 29, 2024
KEY STAT: US banking and lending digital ad spending is facing another year of low-single-digit growth amid industry and economic uncertainty. But we expect a 2024 rebound as the environment improves and regional banks contribute more to the pie after a tough 2023. Executive Summary. US banking digital ad spending will grow slowly this year and lag the financial services industry overall.
Report
| Sep 19, 2023
macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry
Article
| Jan 10, 2024
We're no regulators, but so the industry doesn't panic and-. Ross Benes:. Oh, true. Yeah. Marcus Johnson:. Yeah. Ross Benes:. Yeah. They can't come out and say, "Your business is all going to crumble. It's all coming down.". Marcus Johnson:. Or they can just crush it. Ross Benes:. Yeah. Marcus Johnson:. Yeah. Ross Benes:.
Audio
| Mar 14, 2024
Maintaining relevance in the face of change is a benefit perceived by 35% of respondents, suggesting marketers value AI for staying competitive amid industry disruption. A smaller segment (30%) sees AI as a means to carve out a competitive advantage, possibly through differentiation.
Article
| Jan 18, 2024
On the digital front, Amazon has been forced to raise the order value threshold for Prime members’ free grocery delivery to $150—far beyond the industry standard—to keep up with operating costs. Meanwhile, companywide cost-cutting measures halted the opening of several Amazon Fresh stores. But Amazon continues to innovate.
Report
| Sep 15, 2023
This is especially true in consumer packaged goods (CPG), insurance, and automotive industries, where TV continues to offer unparalleled efficiency and quality.
Report
| May 17, 2023
Respondents were from various industries and held positions that include coordinator/specialist (33%), manager/director (32%), assistant (16%), vice president (11%), or C-level (8%).
Article
| Jan 2, 2024
Common misconceptions: Google has delayed the end of third-party cookies multiple times, but this month’s kickoff still upset and sent a pang of worry through the ad industry. In its blog post, Google attempted to clarify the function of Privacy Sandbox for advertisers who are still heavily reliant on cookies.
Article
| Jan 12, 2024
While no part of that statement is wrong, the industry is still fragmented, with no measurement standard rising to the top. US ad spend is high, having grown 20.0% to reach $24.60 billion in 2023, according to our forecast. One thing we’re watching? CTV’s partnerships with retail media networks.
Article
| Dec 19, 2023
In China, the central government recently released a three-year action plan for the metaverse industry with topics ranging from hardware and software to governance. Virtual humans and other nonplayable characters (NPCs) will perform prominent roles in the metaverse.
Report
| Dec 5, 2023
Vision Pro will transform the industry—even without many users. Developers will flock to it to create completely new types of immersive media. Brands would be wise to see what they build. Ray-Ban Stories 2 will be a breakthrough product. No one has figured out a cheap way to build smart glasses. Meta has taken a totally different approach with Stories 2 and may have solved the puzzle.
Report
| Nov 30, 2023
In 2021 and 2022, policymakers enacted various roadblocks for the gaming industry. These measures included severe time-limit restrictions for underage players and an unofficial moratorium on approving new games for commercial release. The underage-gaming restrictions remain in place as of 2023, but the floodgates have finally reopened for new game approvals.
Report
| Nov 27, 2023
In the snacking industry, consumers either want to be healthy or satisfy their sweet tooth, our analyst Suzy Davidkhanian said on an episode of our “Behind the Numbers: Reimagining Retail” podcast. Brands need to make a variety of products if they want to reach consumers with different needs.
Article
| Jan 18, 2024
The IAB is an organization that empowers the media and marketing industries to thrive in the digital economy. Its global network brings together 45 organizations—including seven in Latin America—to share challenges, develop solutions, and advance the digital advertising industry locally, regionally, and worldwide.
Report
| Aug 11, 2023
Advertisers and their agencies deserve credit for sizing up a technology that has the potential to completely transform their industry, then running toward it with open arms. More than three-quarters of CMOs and executives worldwide expect to have budget set aside for genAI initiatives by the midpoint of 2024, according to October 2023 data from Capgemini.
Report
| Mar 14, 2024
China’s digital ad industry quickly followed its digital consumers into the deep freeze. The same happened in the US to a lesser extent, and the US ad spending malaise has similarly constrained the worldwide figures. Digital ad industry potential is highest where ecommerce growth potential is highest.
Report
| May 30, 2023
Marked by shifts that will reshape how brands connect with their audiences, the advertising industry will soon see less volatile ad spend, the impact of a full-cookie deprecation, and AI’s escalating role. 1. Stability in digital ad spend. “After 2024, we’re not likely to see big swings in digital ad spending,” Verna said.
Article
| Dec 14, 2023
Payment industry innovation and competition will transform mobile commerce and diversify payment flow routes in 2024. Consumers and businesses will win big, benefiting from instant payment expansion, commerce enablement tools, and broader payment choices. Feature innovation will transform digital wallets into everyday commerce enablers.
Report
| Jan 5, 2024
Specific industry sectors, like fashion and apparel, reveal an impressive return on ad spend (ROAS) for CTV campaigns—jumping by 53% YoY to 8.95 times the average. And the home and garden category boasted a ROAS 13 times the average, growing by 25% YoY.
Article
| Jan 8, 2024