Respondents were from various industries and held positions that include coordinator/specialist (33%), manager/director (32%), assistant (16%), vice president (11%), or C-level (8%).
Article
| Jan 2, 2024
While no part of that statement is wrong, the industry is still fragmented, with no measurement standard rising to the top. US ad spend is high, having grown 20.0% to reach $24.60 billion in 2023, according to our forecast. One thing we’re watching? CTV’s partnerships with retail media networks.
Article
| Dec 19, 2023
The IAB is an organization that empowers the media and marketing industries to thrive in the digital economy. Its global network brings together 45 organizations—including seven in Latin America—to share challenges, develop solutions, and advance the digital advertising industry locally, regionally, and worldwide.
Report
| Aug 11, 2023
In the snacking industry, consumers either want to be healthy or satisfy their sweet tooth, our analyst Suzy Davidkhanian said on an episode of our “Behind the Numbers: Reimagining Retail” podcast. Brands need to make a variety of products if they want to reach consumers with different needs.
Article
| Jan 18, 2024
China’s digital ad industry quickly followed its digital consumers into the deep freeze. The same happened in the US to a lesser extent, and the US ad spending malaise has similarly constrained the worldwide figures. Digital ad industry potential is highest where ecommerce growth potential is highest.
Report
| May 30, 2023
Marked by shifts that will reshape how brands connect with their audiences, the advertising industry will soon see less volatile ad spend, the impact of a full-cookie deprecation, and AI’s escalating role. 1. Stability in digital ad spend. “After 2024, we’re not likely to see big swings in digital ad spending,” Verna said.
Article
| Dec 14, 2023
Payment industry innovation and competition will transform mobile commerce and diversify payment flow routes in 2024. Consumers and businesses will win big, benefiting from instant payment expansion, commerce enablement tools, and broader payment choices. Feature innovation will transform digital wallets into everyday commerce enablers.
Report
| Jan 5, 2024
For industry participants, the real opportunity comes from helping instant payees build liquidity and wealth. This helps payees solve the dilemma of living paycheck to paycheck, while helping providers earn financial services revenues from them. Cards, ACH, and FedNow will drive B2B payments growth. B2B is the largest segment of US payment volume.
Report
| Apr 26, 2024
TikTok has also become a primary sales channel for many small to medium-sized businesses, some in niche industries, that rely on the platform to expand outside of their core or local markets. While sales from TikTok can be unpredictable, its removal from the commerce landscape would be a big blow to many businesses.
Article
| Mar 28, 2024
Specific industry sectors, like fashion and apparel, reveal an impressive return on ad spend (ROAS) for CTV campaigns—jumping by 53% YoY to 8.95 times the average. And the home and garden category boasted a ROAS 13 times the average, growing by 25% YoY.
Article
| Jan 8, 2024
Banks are subject to more stringent regulations than other industries. Rules around customer communications, product promotion, and business practices are especially tight, meaning the fallout from missteps can be regulatory as well as reputational. Banks’ marketing, information security, compliance, and risk teams must work together to develop comprehensive brand safety strategies.
Report
| Apr 19, 2024
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| Jan 24, 2024
Source: Basis Technologies
Similar to Substack, many of these groups have been started by fashion industry veterans, like Kim France, founding editor-in-chief of Lucky magazine, who has both a Substack and a Facebook group for women over 40, per the New York Times.
Article
| Jan 30, 2024
Traditional radio is also a challenging industry in terms of verifiable ad ROI. And finally, with major digital audio players like Spotify and Apple focused heavily on ad-free subscriber tiers, a lot of prime real estate is not available.
Report
| Jul 17, 2023
macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry
Report
| Feb 7, 2024
That reflects a larger trend in the industry in which brands are leveraging content from creators in one country and using it in other markets. This practice will get easier and more common with new AI language tools. Trust in social media is lower in Canada than in the US. That presents a challenge for brands, and an opportunity for influencers. Social media trust trails most other forms of media.
Report
| Mar 12, 2024
The future is bright for the industry, too. In 2023, the cosmetics and beauty sector was the fastest-growing US retail segment, bringing in $94.36 billion, according to our US Beauty Consumer report. In addition, most beauty consumers don’t plan to cut back spending in 2024, according to our November 2023 US Beauty Consumer survey. Most likely to make it in media: Walmart.
Article
| Jan 25, 2024
Considering the US economy is dependent on a lot of service-based industries. There's also real estate, professional services, and those are easy fits for AI adoption right now. There's also agriculture manufacturing. That could take a bit longer to have an impact on those industries, but we're seeing the technology sector. They've experienced a lot of transformation.
Audio
| Apr 22, 2024
I think part of why they failed, a huge part of why they failed, is because they launched dependent on a business model that had been failing the industry for years, and ended kind of in an unsurprising fashion. But I will say that the health and strength of the New York Times, which is performing very well, is not necessarily reflective of the entire industry.
Audio
| Apr 2, 2024
Money moves: Fintech is currently a $245 billion industry, according to Boston Consulting Group and QED investors. In what year will fintech become a $1.5 trillion industry? A) 2025. B) 2030. C) 2040. D) 2050. That’s a sixfold increase in value for the industry in just a few years. May 2, 2023. Going down: Since 2001, which year has had the highest number of bank failures?
Article
| Apr 15, 2024
Chart
| May 25, 2023
Source: WARC
So I think sustainability is a catch-all in every industry. It's not just retail in terms of let's do things that are better for the environment, but this is the context we're using it. I think there's lots of other different contexts for sustainability depending on the industry and what you're trying to do from a business perspective or just even as a person.
Audio
| Mar 6, 2024
With this technology at the center of major industry conversations, regulators tried to keep its use in check. What were the changes? US FIs will now operate within a drastically different regulatory environment that reflects technological innovations as well as reactions to climate change and this year’s banking crisis. 1.
Article
| Dec 20, 2023
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| Oct 13, 2022
Source: Deloitte
Chart
| Apr 1, 2023
Source: Rival IQ