Forecasts
| Mar 30, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 27, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Apr 25, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.
Article
| Apr 5, 2024
Forecasts
| Mar 27, 2024
Source: EMARKETER Forecast
Programmatic is on track to capture a growing share of ad dollars as advertisers embrace the flexibility and control that comes with automation.
Article
| Mar 19, 2024
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
Article
| Mar 19, 2024
Article
| Mar 28, 2024
Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
Article
| Mar 28, 2024
Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Article
| Mar 20, 2024
Brands expect agencies to understand AI while providing unique value. That means agencies need to walk the line between highlighting their AI innovations and emphasizing their human creative work. Since different agencies provide different value, some, like VML, are showing up to pitch meetings armed with an AI toolbox. Others, like Mischief USA, are letting AI fade into the background as they show off unique outputs.
Article
| Apr 3, 2024
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.
Article
| Mar 18, 2024
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Audio
| Mar 15, 2024
Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.
Article
| Mar 18, 2024
On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.
Audio
| Mar 14, 2024
The ecommerce giant’s launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.
Article
| Mar 14, 2024
Every major streaming company—and some not so major ones—is investing in live sports. As they compete for broadcast rights, they’re seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.
Article
| Mar 14, 2024
The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.
Article
| Mar 14, 2024
Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.
Article
| Mar 13, 2024
Cookie deprecation is coming, and EMARKETER analysts are confident Google won’t push back its deadline again. Marketers should be preparing for now. Here are five charts on how the loss of cookies is impacting the industry.
Article
| Mar 15, 2024
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Article
| Mar 13, 2024
Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a retail media network’s (RMN’s) own properties—will lead the next evolution due to its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness.
Article
| Mar 11, 2024
Chart
| Apr 17, 2024
Source: Spencer Stuart