Why it matters: Shoppable video content is the No. 1 feature that ad agency professionals say will be the next frontier of retail media, per April 2023 data from the Path to Purchase Institute. With retail media ad spend more than doubling between now and 2027, per our forecast, the retailers that experiment with up-and-coming ad formats are more likely to score additional advertiser dollars.
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| Oct 31, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for US ad spending can be found in this report’s accompanying spreadsheet.
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| May 5, 2023
Canada digital ad spending is based on an analysis of 532 metrics from 15 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and interviews with executives at ad
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| Aug 18, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies.
Report
| May 10, 2023
We know that shoppable media is something that people are very interested in and the path to purchase last July, the number one retail media that ad agency professionals worldwide said would be the next frontier was shoppable video content. So it makes perfect sense in so many reasons for this acquisition to happen. Sara Lebow:.
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| Mar 13, 2024
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Oct 10, 2023
Ad agencies remain important as creator content diversifies into other media channels. Traditional ad agencies are investing in influencer marketing, like Publicis Groupe-owned performance marketing agency CJ, which acquired influencer technology company Perlu in January. Agencies will continue to be important partners for brands in amplifying creator campaigns.
Report
| Mar 22, 2023
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
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| Oct 9, 2023
Respondents were at least manager level and had personal involvement in their organization's strategy, marketing, advertising, or ecommerce efforts, including advertising agencies. Responses included both completes and partial completes. The margin of error was between ±5.8 and ±7 percentage points at a 95% confidence level. Listen Next. Sources. Blue Dollar Argentina. Censuswide.
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| Aug 11, 2023
Retail media networks looking to secure CPG ad dollars need to consider off-site formats too, like social media or connected TV (CTV), as evidenced by the Path to Purchase Institute’s April survey of ad agency professionals worldwide. 5. Amazon Prime Day patterns are shifting in favor of CPG.
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| Oct 2, 2023
American Association of Advertising Agencies. Association of National Advertisers (ANA). Coalition for Innovative Media Measurement (CIMM). Deloitte. GroupM. Innovid. Interactive Advertising Bureau (IAB). Ipsos. iSpot.tv. NBCUniversal. PureSpectrum.
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| Apr 11, 2023
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| Jan 4, 2024
Source: Muck Rack
Fifty-seven percent of retail media ad agency professionals think shoppable video content will be the next frontier of retail media, per the Path to Purchase Institute. And a few retailers are already on the forefront. Walmart is testing shoppable CTV ads via its partnership with Roku. Albertsons has piloted shoppable Facebook and Instagram video ads with Meta.
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| Sep 25, 2023
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| Dec 20, 2023
Source: World Federation of Advertisers; Observatory International
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| Dec 20, 2023
Source: World Federation of Advertisers; Observatory International
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| Dec 20, 2023
Source: World Federation of Advertisers; Observatory International
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Sep 13, 2023
But industry folks, ad folks, nearly six in 10 ad agency folks think shoppable video content will be the next frontier according to June Research. The Path to Purchase Institute, in terms of how many people are shoppable media folks, there's quite a lot, but little growth coming down the road. Our forecast team thinks 44% of digital buyers will be shoppable media people this year.
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| Feb 23, 2024
WPP merges Wunderman Thompson and VMLY&R: New powerhouse VML will launch as of January 1.
Article
| Oct 18, 2023
Ryan Mac and Tiffany Hsu of the New York Times referencing six ad agency executives who said their clients continue to limit spending on the platform, citing confusion over Mr. Musk's changes to the service, inconsistent platform support from Twitter and concerns about the persistent presence of misleading and toxic content on the platform.
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| Nov 20, 2023
That $59.37 billion boost will be welcome news for digital publishers and ad agencies around the world. Digital advertising is not falling off a cliff; its rate of increase is just settling to a more modest new normal. Digital will also represent more than two-thirds of all ad spending for the first time this year, a nice milestone for a jittery industry.
Report
| Jan 9, 2023
The peak in ad agency employment suggests robust demand within this segment, contributing significantly to the broader sector's performance. The overall picture is complex, and it remains to be seen whether the advertising and PR sector can sustain its growth in the coming months.
Article
| Aug 8, 2023
The news: YouTube is facing backlash from advertising agencies after it informed clients that it will move away from third-party measurement for co-viewing on connected TVs and instead trade based on its own measurements and surveys, Ad Age reports. The change will occur in January, though advertisers will still be able to negotiate based on Nielsen co-viewing data and Comscore co-viewing estimates.
Article
| Aug 22, 2023
Vast majority of US ad agency jobs are safe from generative AI. 4 analyst suggestions for content marketers using generative AI. How AI transforms the customer journey at each stage. More Chart of the Day:. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI.
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| Aug 11, 2023
I think soon we're going to start getting away from delineating between linear and digital TV because the lines are blurring and that's why we show a chart that combines linear TV and CTV, because we think that the whole market, particularly from the ad agency and marketer perspective, is both of those combined. Marcus Johnson:. Yep. Paul, final question here.
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| Oct 11, 2023