Latin America leads in cryptocurrency ownership, with 30% of adults there holding the digital assets. Within the region, ownership jumps as high as 45% in Argentina.
Article
| Nov 12, 2021
Mexico, Brazil, and inflation-skewed Argentina will remain in the top five for digital ad spending growth for most of the next four years, and Colombia will eventually join them in the top 10 for much of that period as well. Chile and Peru will lag their peers but still produce decent growth.
Report
| Jan 10, 2024
For Argentina, however, we apply a different exchange rate for 2022 and each historical year in our forecast period. Since we don’t forecast the exchange rate, we apply the most recent rate to future years.
Report
| May 10, 2023
Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.
Article
| Feb 3, 2023
PagBrasil’s solution is in a phased development plan, with a focus on countries that have a significant inflow of tourists from Brazil—such as Argentina, Uruguay, Chile, and the state of Florida in the US.
Report
| Feb 9, 2024
Article
| Aug 29, 2022
Mexico will have the highest percentage of mobile video viewers, at 89.2%, followed by Brazil (84.5%) and Argentina (81.0%). Latin America has a huge appetite for foreign-language content. Global streaming platforms like Netflix and Disney+, among others, have made access to foreign-language content easier than ever before.
Report
| Apr 20, 2023
Germany, Australia, Austria, Poland, Turkey, Chile, and Argentina will all see the cost of ad-free YouTube viewership rise. US Premium prices increased by $2 in July. The pricing news comes as YouTube is deepening its crusade against ad blockers, triggering an outcry from consumers who feel YouTube’s focus is no longer on serving consumers but advertisers.
Article
| Nov 6, 2023
Argentina is an outlier. Paid streaming won’t overtake pay TV by the end of our forecast period. By 2026, Argentina will have 1.4 times more pay TV viewers than paid streaming ones. This is, in part, due to government regulation that has kept pay TV costs artificially low after it was deemed an essential public service in August 2020—a decision that received widespread consumer support at the time.
Report
| Mar 30, 2023
Forecasts
| Feb 21, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 30, 2024
Source: Insider Intelligence | eMarketer
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.
Report
| Nov 27, 2023
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Time spent with all media formats in other major markets—including Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)—have either remained the same or declined YoY. “There’s no need for panic,” Mander said.
Article
| Nov 3, 2023
So, places like China and Argentina where there are still double-digit podcast listener growth are really important to them, but beyond that it's kind of hard. I wonder a lot, what is the next thing for Spotify?
Audio
| Feb 20, 2024
Forecasts
| Oct 18, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 9, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 8, 2023
Source: Insider Intelligence | eMarketer
We actually have Argentina on that list as well, even though many of the other Spanish language countries have already sort of adopted podcasts and Argentina has too, but the growth is going to be higher in those geographies. And then just to wrap it up, as you mentioned, China will ultimately end up at the top of this list just like it ends up at the top of every other list. Not there yet, though.
Audio
| Nov 27, 2023
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer