On the flip side, Western Europe pulled up last in four time-spent categories—a dubious record it shares with its neighbors in Central and Eastern Europe. Two were repeats from 2022 (social/messaging and mobile), but Western Europe hit new lows in 2023 in online TV/streaming and online press. The region ranks high in use of new digital technologies and game consoles.
Report
| Oct 30, 2023
Over 500 million people in Europe will use social networks monthly in 2022—with more than half hailing from Central and Eastern Europe. Facebook will remain the largest platform, but its lead is shrinking as Instagram and TikTok expand.
Report
| Jan 18, 2022
Forecasts
| Feb 21, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 30, 2024
Source: Insider Intelligence | eMarketer
OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly.
Report
| Dec 15, 2023
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 18, 2023
Source: Insider Intelligence | eMarketer
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
Forecasts
| Oct 9, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 8, 2023
Source: Insider Intelligence | eMarketer
China and various countries in Central and Eastern Europe (CEE) had terrible economic years in 2022. But now that China has ended its pandemic restrictions and the initial shock of the Russia-Ukraine war has morphed into an unfortunate status quo, these markets will lead the global ad spending acceleration in 2023. The reacceleration in Asia-Pacific will have a huge impact on worldwide figures.
Report
| May 11, 2023
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Retail sales growth is slowing in Western Europe as the economic crisis takes its toll on consumer confidence, but ecommerce sales are bouncing back after last year’s decline.
Report
| Aug 9, 2023
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.
Report
| Mar 30, 2023
Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.
Article
| Mar 25, 2024
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Financial services marketers have had to do more with less as digital ad spending slowed over the last two years. But economic optimism has them ready to reopen their wallets.
Report
| Oct 26, 2023
As recently as 2019, Southeast Asia had a smaller ecommerce market than Central and Eastern Europe. Back in 2017, it was smaller than the Middle East and Africa. As of 2023, it has zoomed past both. Latin America will remain the largest emerging region for ecommerce for the foreseeable future.
Report
| Mar 9, 2023