I am not a parent, but I definitely grew up going to Claire's and if I had kids, I think that's a place where I would think to take them, especially piercings, things like that, that bring people into the store that we associate with youth. I think that Claire's is staying fun for children, but it's also really staying fun for parents with that nostalgia. So I agree.
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| Jan 24, 2024
If you're human brand, then you're also talking about the kids who are doing better in school. So not just about the carbon footprint, but also about the kids doing better in school, the entrepreneur in different parts of the world that are making an income and now able to send their own kids to school because before they weren't able to do it.
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| Mar 6, 2024
Plus, to be honest, we know from a lot of different research that kids influence households. So understanding who the kids in the household are to try and get their attention is also a win. Marcus Johnson:. Right. Because even if you're not selling directly to kids, just to kids, they are already starting to influence household purchases.
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| Aug 18, 2023
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| Mar 11, 2022
Even just earlier this year, we saw that Mark Zuckerberg testified in Congress along with other tech CEOs about child safety. We're seeing laws like the Kids Online Safety Act become introduced and debated in Congress. This idea of child safety has only really grown and the platforms are really being asked to really do something about it. Marcus Johnson:. Jasmine, your final low? Jasmine Enberg:.
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| Feb 8, 2024
K-Wave is being promoted by three new K-pop groups, NMIXX, ITZY, and Stray Kids. Coca-Cola is also working with J.Y. Park, the founder of multinational entertainment conglomerate JYP Entertainment. A snippet of “Like Magic," a song the beverage company created in collaboration with the K-pop groups, currently has 4.6 million views and one million likes on TikTok.
Article
| Feb 28, 2024
But it also means some older people—like those kids’ parents—will not have eyes on the same CBS and Paramount+ broadcast. And there will be no way to easily stream the Nickelodeon version, our analyst Ross Benes pointed out. It won’t be featured on Paramount+, and Paramount is shutting down its Nickelodeon app this week.
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| Jan 30, 2024
Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.
Article
| Apr 8, 2022
Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.
Article
| Feb 16, 2023
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
Article
| Oct 19, 2022
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
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| Apr 7, 2023
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| Apr 4, 2023
How much time do kids spend with screens?
Article
| Oct 7, 2021
Everyone knows the expression “like a kid on Christmas morning.” But what if we told you that it’s not just children who are hoping for the season’s hottest toys?
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| Dec 21, 2022
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| Sep 27, 2022
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| Oct 12, 2021
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| Mar 16, 2022
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
Article
| Oct 15, 2021
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
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| Jan 27, 2022
On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
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| Oct 4, 2021
On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
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| Sep 1, 2022
Kidswear includes all clothing for children and infants. Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats).
Report
| Mar 13, 2024
On today's episode, we break down everything there is to know about banking and the Gen Z demographic. In our “Headlines” segment, we discuss the article our analyst Tyler Brown published a few weeks ago about Greenlight, a neobank for kids, teens, and families. In “Story by Numbers,” the conversation revolves around why Gen Z is different from other generations and how banks need to cater to their mobile preferences. And in “For Argument’s Sake,” host Rob Rubin takes the position that in 10 years, there will be fewer than 500 consumer banks. Tune in to the conversation between Rubin and analysts Tyler Brown and Tiffani Montez.
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| Apr 17, 2023
So, no president of the US was an only child. Daniel Konstantinovic:. Really? That's surprising to me. I feel like that's a very only child syndrome job to gun for. Marcus Johnson:. Type of a job? Daniel Konstantinovic:. Yeah. Marcus Johnson:. None of them. There were no only children, but there are three presidents who only had one sibling: Calvin Coolidge, Franklin D. Roosevelt, and Ronald Reagan.
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| Feb 20, 2024
Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alpha. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.
Article
| Feb 21, 2023