The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
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| Jul 24, 2023
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| Aug 30, 2023
Source: Pollfish; Claroty
User trust in the major social platforms is down this year, according to our sixth annual benchmark survey, especially in the areas of privacy, safety, and ad relevance. Trust affects ad engagement, and in a year when ad revenue growth is slowing for many platforms, it’s imperative that they stem the declines.
Report
| Sep 16, 2022
The Privacy Sandbox, Google’s post-cookie solution, has been criticized by advertisers for lacking the robust tracking capabilities of third-party cookies. Google has conceded that Privacy Sandbox will not offer the same capabilities because those capabilities do not align with changing privacy standards. The dissatisfaction with Privacy Sandbox is opening up space for competitors to get in the mix.
Article
| Mar 22, 2024
Privacy Sandbox: Google has so far given no indication that it will announce another delay, sticking to its deadline of Q3 2024. For advertisers, that means the time to adapt to changes is now: Even if Google does delay deprecation, it’s still inevitable due to changing privacy laws.
Article
| Apr 15, 2024
It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.
Report
| Sep 12, 2022
Google’s response to these complaints is that Privacy Sandbox is intended to be a base for developers to build more robust capabilities on top of; it also contends that cookies’ precise targeting doesn’t hold up to changing privacy standards worldwide. But still, the negative response to Privacy Sandbox indicated there’s room for a competitor.
Article
| Feb 29, 2024
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.
Report
| Aug 11, 2022
Privacy-centric approach: GeoPersona collects anonymized location data, ensuring privacy by avoiding the use of personally identifiable information (PII). This data is then aggregated and segmented using machine learning, resulting in non-PII audience segments that adapt to changing behaviors.
Article
| Apr 9, 2024
Retailers must balance hyper-personalization with privacy. Implement robust data privacy policies. Retailers must keep customer data safe and comply with privacy laws and regulations. Data clean rooms can be used to share data securely with third parties without revealing any personally identifiable information. Give customers a voice.
Article
| Mar 8, 2024
On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Jul 13, 2023
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| Jul 7, 2023
As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.
Report
| Feb 10, 2023
We’ll likely see innovation that will make it easier to harvest data in a manner that simultaneously ensures user privacy. With the phaseout of third-party cookies, marketers are seeking new methods to connect with consumers through data while protecting privacy. One area to watch on this front is the use of data clean rooms offered by companies like Snowflake.
Report
| Jan 24, 2024
Over half (53%) rated data security and privacy as one of the top barriers to AI adoption in their company, followed by lack of awareness, understanding, and/or expertise (43%), and the cost in time, money, and skills (34%). The big takeaway: It’s clear that AI—and genAI in particular—is at the top of retailers’ to-do lists in 2024.
Article
| Mar 5, 2024
Since then, the US privacy landscape has evolved as states enacted laws and Congress introduced a federal data privacy bill. There are now 12 US states that have privacy laws, including the two most populous ones: California and Texas.
Report
| Oct 16, 2023
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| Jul 22, 2022
Looking forward, privacy laws will likely contribute to further signal loss. The deprecation of third-party cookies has been driven by browsers—not by any currently enacted privacy law. But privacy laws classify certain information as personal data or sensitive personal data, thus subjecting it to protections that limit advertisers’ access to or use of it.
Article
| Jan 23, 2024
Article
| Jul 5, 2023
The Video Privacy Protection Act prohibits publishers from providing content-level data that’s linked to a specific viewer. Used correctly, privacy-enhancing tech like data clean rooms can help alleviate legal risk. But the prospect of microtargeting is the bigger obstacle. Given more granular reporting, buyers might overoptimize toward certain placements.
Report
| Apr 11, 2024
The cookieless future—and data privacy:. With so many sessions tackling cookie deprecation and the cookieless future, heated conversations occurred at happy hours regarding readiness, new measurement approaches, and the value of data clean rooms.
Article
| Apr 18, 2024
Retailers must balance hyper-personalization with privacy. Implement robust data privacy policies. Retailers must keep customer data safe and comply with privacy laws and regulations. Data clean rooms can be used to share data securely with third parties without revealing any personally identifiable information. Give customers a voice.
Report
| Mar 4, 2024
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| Feb 22, 2022
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| Jan 20, 2022
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| Dec 1, 2021